In BtoC (Business to Consumer), the target is individuals. The purchasing consideration time is short, and purchasing decisions are made emotionally, not just rationally. Since individuals, who are end users, consider products and services, it is necessary to send content that accurately targets users.
6 Web Marketing Success Stories
Here are six examples of web marketing success stories.
This is an owned media of Cybozu Inc., which develops, sells, and operates groupware and teamwork strengthening methods. As a “media for teams that create new british student data value,” the aim is to let the next generation of leaders, who will be our future potential customers, know about our company’s services and groupware.
Cybozu Style creates content that is easy to read and interesting, with interviews, comic-style articles, contributions from external writers, etc. Its distinctive features include not directly promoting products, and using high-quality photos and illustrations with a consistent style.
[BtoB Educational Type] Management Hacker
This is an owned media of freee, Inc., which develops and sells cloud accounting software. It features a wide range of columns that raise various issues about management and accounting.
By providing solutions to users’ problems, we aim to raise awareness of our company’s existence and encourage them to use our services when they encounter management or accounting issues.
Keiei Hacker’s distinctive feature is that its content is both highly 5 best social commerce platforms 2022 specialized and easy to understand. By having experts such as tax accountants and accountants write the articles, it is possible to disseminate accurate information. On top of that, the content is created with the user in mind, making it easy to understand.
[BtoC Interesting Content Type] Scandinavian Living Tools Store
This is an owned media and e-commerce select shop for Classicom Inc., which sells household goods. The articles introduce outfits and usage of items sold in the shop, which makes for a natural and easy-to-understand product PR.
The site sells products closely related to daily life, such as kitchen items and cosmetics. It publishes columns tailored to the needs of its target demographic of people in their 20s and 30s. With high-quality photos and a writing style that is attuned to the user, the content is enjoyable to read as well. Many users visit the site on an ongoing basis, which creates a stable customer base.
[BtoC educational type] Tsuchiya Bag Manufacturing Co., Ltd
The EC site operated by Tsuchiya Bag Manufacturing Co., Ltd. deliberately hin directory places a buffer between the product and the customer before they purchase it, introducing the product’s appeal and the attention to detail that goes into its manufacture.