The world’s leading search engine is seeing its market power gradually crumble as new generative artificial intelligence (AI) technologies emerge. Tools like ChatGPT! Gemini or Perplexity are gaining popularity for answering general questions! relegating Google to second place for certain searches.
The advent of advanced language models has revolutionized the way users interact with information online. These AI systems are able to provide contextualized and synthesized answers! offering a more fluid and intuitive experience than browsing through a list of search results. At least! when the results are reliable.
Direct answers to questions
This development marks a turning point in the digital ecosystem! where formatting and speed of access to information take precedence over the diversity of sources offered. Google’s dominance in the online band database search sector! long considered unshakeable! is now threatened by these new technologies.
Users looking for efficiency are increasingly turning to these alternatives! including Perplexity! which allow them to get direct answers to their questions. This trend could increase as the capabilities of conversational AIs continue to improve and become integrated into various devices and platforms. Except for one detail: hallucinations and other fantasies of AIs.
An uncertain future for all
Faced with this growing competition! Google is forced to rethink will cost you customers! its business model! which is heavily dependent on advertising revenue from its search engine. The company is also investing heavily in the development of its own AI! Gemini. But be careful! because these different generative AIs will also have to find their own business model… And who will agree to pay 20! 30 or 40 francs per month for possible hallucinations?
The potential breakup of Google! mentioned by phone number list oDismantling or not Google’s some regulators! could accelerate this process of decline by fragmenting its resources and expertise. However! even without regulatory intervention! the transformation of the digital landscape seems inevitable! with a gradual redistribution of market shares between traditional players and new entrants specializing in AI.