Currently, webinars have been an excellent window of exposure for Earned Media for companies, since traditional networking conferences have been moved to the digital environment due to .
What can you do for your brand to get more Earned Media?
In this section, we will tell you what are the essential initiatives that you have to establish in your strategies and plans to obtain more Earned Media and gain digital notoriety.
1. Create original and high-impact content
Having a blog and uploading interesting materials that attract and course, increase your turnover , but what is the extra you can give to earn Earned Media?
The answer is to provide materials that are relevant and original enough that they want to share them with their contacts .
This is the case of interactive content , materials sweden phone number data that not only provide information, but also promote a unique and unforgettable experience to build user loyalty and turn them into brand promotersThese contents stimulate interaction with the audience and offer optimized visual elements that
If you want to know more about interactive Segmentation leads to more successful online strategies content and how it can generate visibility in other digital spaces, download our complete ebook on the topic :
2. Produce data relevant to your business
Becoming a trusted source of information is a smart way to obtain earned media, since specialized sites and media could use the data from your studies — such as surveys or reports — to give informational credibility to their content.
At Rock Content we often conduct relevant surveys and reports on different segments of our market, which are shared on other websites and social networks, taking our brand to other spaces.
Here is the link to some of them:
3. Offer an optimized shopping and customer service experience
This is perhaps the most obvious of all, but it is undoubtedly one of the most important. Word of mouth advertising, even today, remains a powerful ally in generating business opportunities.
Therefore, make sure to provide an optimized shopping experience , whether in your e-commerce, virtual store or in your physical location, so that these customers are your first promoters.
Likewise, having tools like a CRM to improve your relationship with customers is essential to communicate to them that you really care about their well-being and are interested in making their lives easier.
Customer experience is the central theme of the third edition of Rock Content Magazine, our magazine about marketing innovation. Download it for free below!
4. Gain authority in your industry
Content Marketing is good for everything, including generating opportunities beyond the media we always talk about.
In fact, one of the many advantages of having digital authority in a niche is that other content creators will want to talk about you .
When you have the opportunity to partner with europe email an influencer , content creator, or public figure to be, in some sense, the face of your brand, do it!
We assure you that leveraging the audience of other people or brands will bring more potential customers to your door.
5. Networking
Therefore, attend events in your industry such as seminars, conventions, exhibitions, among others.
All of this will give you a much broader perspective of which companies can collaborate with yours, which events you need to attend or which partnerships are best for you to add more clients to your base.
Conclusion
Now you know everything you need to understand about Earned Media and how this strategy can multiply your efforts to position yourself and gain digital visibility.
Remember that for all this to happen, you must prioritize work on your site, your blog or your e-commerce, that is, you must ensure that people who enter your website find a solid experience, with truly valuable content and information, capable of motivating them to talk about you and spread your brand.
If you want to we guarantee that there is nothing better than our ebook on Digital Marketing 3.0 and how to lead your business to gain notoriety, respect and