What is geomarketing Have you ever experienced the feeling of opening a browser window and seeing ads that seem to have been made exclusively for you? It’s interesting how marketing tools are evolving to the point of directing the most appropriate campaigns according to the user. To understand how this is possible, we first need to understand what geomarketing is!
Digital marketing brings together a series
Of strategies and tools to help managers achieve better results. Data has never been as valuable as it is today, as it allows companies to create increasingly efficient techniques, with lower costs and greater returns.
One of these pieces of data is the user’s location
Imagine that you own a restaurant, for laos telegram data example, and want to increase the visibility of your brand. Does it make sense to invest in ads that are targeted to the entire country, while your store is only in one location? Definitely not! With geomarketing, you can better target your investments.
So, so that you understand everything about
The subject, we have created this complete allows for easy comparisons guide on what geomarketing is, how it works, its advantages and ways of applying it. At the end, you will be able to create some very interesting strategies. Enjoy reading!
What is geomarketing?
In simple terms, geomarketing is any be numbers marketing strategy created by a company in which the campaign is guided by users’ location data. When you create a sponsored post on Facebook , for example, one of the configuration steps is the audience. You select the main characteristics, such as age range and interests, in addition to the location.
The location of these targets helps a lot in segmentation
Directing the investment to people who can actually be converted into customers of the brand.
Geomarketing has been increasingly used by organizations, especially due to the advancement of mobile technology. Cell phones are equipped with GPS, which allows you to mark your location on a map.
How does the method work?
There are different methods for using geomarketing. Let’s look at the main ones:
Geotargeting
Geotargeting is the most common method of using user location in a company’s marketing strategies.
Basically, this data is used when segmenting campaign targets.
In Google Ads, for example, you can create a specific ad campaign for each region of the country, making ads more personalized according to the characteristics and culture of each location.