To create our personalized email and individualize the segment you will receive, I will give you a fundamental command: if you send or receive the email you want, you can send it to your desired results?
So, is there a best time to send emails?
There is no single answer to this question, in fact, a lot depends on the list of users we have created and selected, the type of email we want to send.
In this article, we’ll look at sweden phone number data the often overlooked reasons why timing matters in email marketing strategies and what are the best practices for determining the right time to send emails, so they perform better.
Why is timing important for email marketing?
Choosing the right sending times can have many benefits and have a significant impact on email marketing campaign performance .
Miglioramente dei tassi di apertura delle email
Open rate, or open rate, is a gaining control of customer engagements fundamental metric in email marketing. It measures the percentage of messages opened versus those sent and is calculated as follows: (messages/emails opened) / (messages/emails sent) * 100. A good open rate is around 21%, which is a good benchmark for measuring campaigns. Several factors influence the open rate, and timing is one of them. We recommend running A/B tests to optimize content, subject lines, sending days and times.
Sending a personalized bf leads email at the right time helps ensure it arrives in users’ inboxes when it’s most likely to be seen.
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Reaching a wider audience
By considering the best time to send email campaigns, we can reach a larger part of the target audience. Different segments of the subscriber base may have different preferences and behaviors, so it is important to adjust the timing of your emails according to the behavior of each user.
Thanks to advanced profiling and segmentation, it is possible to know the characteristics of each recipient and adapt the sending according to each of them, thus reaching a wider audience.
Other reasons why email send time matters (besides open rates)
As seen above, open rates are one of the main metrics on which send time plays a crucial role, but
What action do I want my user list to take?
All this translates into the need to schedule the email at different times and periods.