The improvement and personalization of the customer experience on the one hand, progressive, although not definitive, going beyond third-party cookies on the other: in the era of data-driven marketing, it has never been more essential to start from consumers and the relationship that is established between them and the brand.
It is in this context that a new cyprus phone number data approach and a new marketing methodology is emerging, called people-based marketing , which, as one can easily guess, places people at the centre.
People-based marketing: what is it?
People-based marketing is about targeting an audience with relevant messages, wherever they are, by collecting customer data from online and offline sources, it can be said that it is a marketing methodology that aims to put people at the center.
The Value of First-Party Data
To fully understand what ai in sales vs. ai in marketing people-based marketing is, we need to consider the importance of first-party data .
People-based marketing uses first-party data collection, such as but not limited to customer and transaction data, to better understand their behavior, interests, and desires.
First-party data is any information bf leads that is collected directly from audience behavior , typically through the website and proprietary channels, and therefore does not come from third parties. This type of data ranges from a customer’s name and demographic information to the type of device they use to browse.
This is data over which the companies themselves have greater control and exclusivity, since it is information that they acquire through direct interactions with users on their channels.
People-based marketing and data-driven marketing
While the data-driven approach is mainly based on the analysis of big data, the people-driven approach focuses on the relationship with the customer . While in the first case, the emphasis is on collecting and analyzing as much data as possible on the consumer, in the second case, the emphasis is on in-depth knowledge of the individual that also includes information and the collection of personal data.
A truly people-centric marketing approach requires a holistic view of the customer.
The Benefits of People-Based Marketing
There are many benefits to using first-party data in a people-based marketing strategy, but let’s see what the benefits are: