As Black Friday approaches, we know that brands and retailers are gearing up for the busiest shopping season of the year . This event is not only an opportunity for immediate sales, but it is also a crucial time to build customer relationships that will need to be nurtured with loyalty activities in the months to come.
Black Friday 2023 showed significant growth trends , with an increase in sales on online channels but also a change in consumer purchasing habits.
Not only online but also iceland phone number data offline, the purchasing process begins several days in advance, in fact more and more consumers start planning their purchases well before the Black Friday week. The average time to make a purchase is 17-18 days, which underlines the importance of an early presence on the market.
Marketing Strategies to Increase Sales: Anticipate Your Competitors
At such an important time advantages of hybrid architecture of year for any online store, it is essential to implement a series of strategies to achieve your business goals, let’s see some of them:
1. Start early
Planning, Profiling Start building your strategy months in advance. Set up engagement activities that will then lead to Black Friday discounts.
2. Update and optimize campaigns with real-time data
Constantly monitor the performance bf leads of your campaigns and make adjustments based on the data you collect. Small optimizations can lead to significant results. During this period, competitiveness is very high, which is why it becomes essential to always keep track of the campaigns.
3. Set the right budget
Based on historical data from previous years and strategy, set a reasonable budget so that you can continue your campaigns. Set daily budgets to avoid your entire budget running out before the main days. Also consider that in Q4, conversion costs usually experience increases that you must necessarily take into account.
4. Create personalized promotions and offers
Create personalized offers for different audiences.
Oversees the user’s entire purchasing funnel
During Black Friday, it is necessary to be prepared, which is why it is essential to create a strategy that focuses on personalization and profiling to maximize sales during Black Friday.
However, the strategy cannot be limited only to the short term and therefore only to the days of Black Friday, but must be developed in such a way as to take into account all phases of the funnel and the entire user customer journey.
But let’s see together what these phases are and what activities need to be carried out:
1. Acquisition phase
Use first-hand data to target active and potential buyers. Reach your audience with personalized messages and exclusive promotions.
2. Commitment phase
Reactivate existing and historical customers. Personalize your communications for each segment, emphasizing discounts and special offers designed specifically for them.