Creating valuable content that delivers true solutions to the public is essential, but Content Marketing goes far beyond that.
Sites need to keep up with changes on the internet, the market, and, especially, consumers to stay relevant.
In this sense, you need to develop an intelligent way to organize, analyze, and optimize the materials published so that your brand continues to czech republic phone number data generate, and even improve, its results on the internet. This is the main purpose of a content audit.
This process proposes a real “cleanup” of the site, in which everything disposable or harmful is repaired or eliminat, and what has value is the connection between blendee and prestashop has been updated and improved thanks to the new plugin improve to generate even better results.
- How Does a Content Audit Work?
- Why Are Regular Content Audits Important?
- How to Perform a Content Audit?
- Following-Up and Analysing Results
- How Often Should You Audit Your Website’s Content?
How Does a Content Audit Work?
A content audit may require the removal of posts, page optimization, updating of materials, technical SEO adjustments, and even changes in Digital Marketing strategies.
To illustrate the process, we can understand auditing as a check-up to verify a website’s “health”.
For this, we need to define diagnostic methodologies and tools and provide the most appropriate “treatment”, through adjustments, cleaning, and configuration.
The auditor or the team responsible for the audit depends on specialized spreadsheets, software, and tools to collect, organize, and analyze data from the website and its distribution channels.
However, there are several ways to perform this work, so the process must consider the particular needs and objectives of each company.
The most important is that it is develope systematically. That is, the information needs to be arranged clearly and categorically so it will be possible to analyze, with the appropriate accuracy, the characteristics, and performances of each content.
Why Are Regular Content Audits Important?
Your content is the voice of your brand on the internet, and you certainly don’t want outdated information or low-value materials to keep lack data echoing in search engines, right?
However, the importance of removing, updating, or reallocating posts that give little result goes far beyond that.