Social media is in, no question about it. For this reason, it is now a matter of course for B2B companies to engage in social media marketing. There Really Everything True to the motto: being there is everything. But is being there really everything?
According to a survey on the use of B2B social media marketing in companies as part of our event “How much Facebook does your B2B brand need?”, almost 80% of the companies surveyed are present in a social community.
Social communities and guiding principles
Facebook and XING are at the top, but bc data india video portals are also an attractive platform for company presentations (76%). There Really Everything Companies seem to pay less attention to corporate and topic blogs, as well as Twitter accounts, micro-blogs and specialist forums, although these can certainly be relevant.
52% of the companies participating in the event carried out a current situation, SWOT and target group analysis. However, only 44% of the companies surveyed formulated a central guiding principle.
Lack of B2B social media strategy
What is particularly surprising is the fact that only 29% of the companies surveyed have developed a social media strategy. Instructing employees in social media activities and establishing monitoring also play a subordinate role.
Only half of the companies actually implement whitelists as a place in the sun the measures already planned for the social media sector. Although the survey is not representative due to the small number of participants (34 companies from a wide range of industries), There Really Everything it does reflect the picture of the majority of companies when viewed against the background of empirical values.
Paradoxical attitude in the B2B segment
The results show that social media marketing is highly valued in B2B, but this is only reflected in the rapid implementation of measures. Companies do not currently see social media marketing as a long-term and strategic use. The reason for this paradoxical attitude towards all social media activities is probably a lack of knowledge about the potential benefits.
Furthermore, there is a lack of skilled workers global seo work and budget to be able to develop and implement a strategy. The success of B2B social media marketing is also not tangible at first glance and can only be determined after a certain amount of time. Due to the uncertainty about social media measures, companies are therefore trying to keep costs as low as possible at the beginning. This attitude is understandable, but also extremely worrying.
Impact on the company’s image
Poor B2B social media measures can not only be a bad investment, but can also cause significant damage to the company’s reputation. If customers or other target groups feel that they are not being taken seriously, this can have a negative impact on the company’s image. Poorly thought-out B2B social media measures can have just as devastating effects on companies as the marketing of inferior or faulty products.
Conclusion: B2B companies in particular should be aware that quality in all areas determines success or failure. If essential information about the customer base is missing due to a lack of strategy, communication cannot function optimally. There Really Everything Creative, interesting B2B social media campaigns tailored to the target group guarantee optimal customer contact, strengthen the image and make a significant contribution to the company’s reputation.