For example, Kaspersky provides its services to both individuals and organizations. Company information, its products are purchased by more than 400 million users worldwide and over 220 thousand companies.
High transaction cost
In the B2B segment, contracts are usually concluded for several million. Let’s say Xiaomi offers mobile phones for 10 thousand rubles. To earn france whatsapp data 20 million rubles, significantly fewer buyers the company needs to sell 2 thousand smartphones. A machine tool manufacturer needs to sell only 2 machines to earn the same amount.
Rationality
B2B deals are usually high value and high risk. Therefore, the buying firm will often analyze several offers and choose the one that will earn more. This partly explains the long sales cycle and many negotiations.
Long-term cooperation
Since B2B transactions are long and involve a lot of risk, the parties are set up for long-term cooperation. Most companies use how to choose the best typography for your blog B2B services regularly when they need raw materials or supplies to make goods.
What is B2C
B2C (from English business-to-consumer) is a business model in which a company sells goods to the final consumer or individual. This applies to the work of stores, entertainment centers, catering establishments, online stores and cinemas.
The product is sold to the end consumer
Examples of B2C companies:
- retail stores;
- pharmacies;
- private kindergartens;
- cafes, bakeries, bars and restaurants;
- organizations offering cleaning services for homes or offices.
Characteristics of the B2C model
Office accessibility
When working offline, it is lack data important to choose the location of the office. The more people pass by it, the more income the catering or entertainment center will receive. Potential clients, choosing between different establishments, will also take into account their accessibility.
Mass production of goods
Buyers buy products in small quantities, rather than buying in bulk. Therefore, it is not profitable for the manufacturer to make products to individual orders. At the same time, significantly fewer buyers it is possible to create products for different groups of people, for example, restorative and moisturizing shampoos.
In B2C, mass production of goods is practiced
The importance of emotions
At Nielseninstalledthat sales can increase by 23% if product advertising evokes a positive emotional response in consumers.
The Importance of Service Quality
The better a company serves its customers, the more loyal they are to it. This increases their chances of making future purchases.
Online sales
The B2C sector has a lot of online purchases, so most retailers offer their products online.
Lots of competitors
In B2C, there is more competition than in other business models. To attract consumers’ attention, significantly fewer buyers companies are forced to launch advertisements and develop attractive offers.