Work on building relationships
How do you organize growth and development? Can you learn and develop in open environments, such as social media? In […]
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Marketing Basics
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Watch Johan Bollen’s presentation
Neil Srinivasan: social media & customer experience In his presentation, American product manager and consultant Neil Srinivasan provides insight into
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Wrong reasons for starting a community
Watch the presentation by Carla Vliex Stef Verf: What should a successful social intranet meet? Stef Verf, owner of Illumion,
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Carla Vliex: social media and change management within organizations
According to Srinivasan, it is necessary that these departments work together on customer interaction via social media. According to him,
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Twitter sentiment predicts stock price
In the podcast of Duct Tape Marketing Jon Jantsch interviews Tim Ferris. In the episode ‘The 4-Hour Entrepreneurial Body’ of
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Social media determines the subtitle of your bestseller
Ferris already had a large group of fans from his first blog. He us these people in various ways in
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Segmentation leads to more successful online strategies
It turns out that it is necessary to segment the online consumer in such a way that it provides useful
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Segments require different internet strategies
The core of the segments lies in the combination of activities and needs. Based on this, we can make concrete
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But in countries where the internet has
With the worldwide study Digital Life , TNS introduces a new segmentation of the online consumer. With this new segmentation,
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Social media provide a link to the outside world
For many, social networks such as Facebook, YouTube and Twitter have become important means of connecting with each other and
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Provide content relevant to each customer segment
Providing relevant content is a way of using content to drive traffic to your website and generate leads. The content
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4 Criteria for evaluating websites to help increase SEO
Website evaluation includes website performance evaluation, conversion rate, SEO – Onpage and technical evaluation to help websites to help optimize