We cannot bury our heads in the sand: certain business models try to block our access to the path that leads us to our audience.
While some suppliers may be complementary to our website in terms of acquisition levers, we must not forget that they position themselves as intermediaries between us and our customers.
#9: Achieve financial independence from advertising
You know it: with Ads, as long as we put our india telegram data hand in our wallet, we remain visible and attract traffic. When we stop paying, we no longer exist… and no longer attract potential customers to our website.
In the long run, keyword advertising (SEA) can cost us an arm and a leg.
Let’s use the Semrush solution to analyze the integration of our marketing and business challenges a website that has understood this well. The following example in image shows you that investing in an internal team pays off:
You can definitely see the financial value of SO opportunities seized through content, which is equivalent to the monthly advertising purchase cost (see “traffic cost” in the image). I’ll let you do the multiplication by the number of months in a year…
You immediately understand better the interest and value of our editorial team experienced in good SEO practices!
#10: Prevent online media from taking over our SEO opportunities
Site editors generally produce SEO content in order to drive traffic to a specific theme.
Their objectives:
- position their web pages in search engine results on the same keywords that we are targeting,
- sell us offers that charge for redirecting this traffic, which is not always of quality given our customer profiles.
These media are therefore dangerous SEO competitors!
Investing budget in offering certain services from these providers amounts to paying an SEO competitor to sell us access to our online prospects… and paying for a competing system that takes us away from our prospects every day.
Our team has all the weapons to adopt an offensive crawler data posture: we are able to deliver more qualitative SEO content. The business knowledge and that of our customer profiles acquired by our editorial team are much more advanced than those of most of these media.
How to check if a media is targeting the same keywords as us?
Nothing could be simpler with the Semrush solution. You simply need to enter the domain name in the tool and you will get the list of all the keywords of the website:
I suggest you become the Big Boss of the market.
It is an image of course: I know your modesty, I know that you prefer to adopt a humble behavior and keep a cool head, even in case of success.
That’s why you’re the boss: you always know how to recognize a good investment, like implementing your team dedicated to B2B content marketing within your organization.
You can of course count on me, your faithful right-hand man, to avoid pitfalls and inspire success, thanks to my B2B field experience and my modeled best practices.