They adopt reflexes that push readers to conversion.
They don’t lose sight of the North: the goal is to attract the best-qualified prospects possible to transform strangers into quality leads.
Because that’s what fills their pot. Like every employee, they like it when it’s well stocked.
As a result, our writers are inventive in lead generation processes. Mastering editorial does not prevent you from knowing how to use your brain. It is scientifically proven that there is no monopoly on this point, gender and age combined.
Becoming Content Production Snipers
Having a dedicated internal team allows us to increase our capacity, efficiency and speed of content production.
These SEO content snipers take us from diligence to rocket science, from mediocrity to content marketing excellence.
No. 4: Streamlined work processes
Industrializing content production allows hong kong telegram data the team to be more responsive.
Roles and responsibilities are defined. Workflow is determined. Everyone knows what they have to do, at the right time, with all the information they need to accomplish the tasks.
The tools are available: project management, SEO, semantic analysis, proofreader, etc. Equipped with the right software, each member of the editorial team saves themselves certain time-consuming tasks without real added value. Technology allows everyone to focus their efforts on what is really worth it.
The editorial schedule is filled with many topics that are attractive to our target audience and relevant to cover.
#5: Increased capacity and productivity
Integrated knowledge coupled with well-oiled work processes generates unprecedented productivity gains.
No one runs after what they need to work.
Everyone saves themselves video b2b content marketing: 20 compelling arguments to convince your boss to invest in an internal team points, endless back and forths and above all disastrous ambiguities.
There is no such thing as wasted time. Time saved changes the game.
#6: Increased speed and responsiveness
Production then accelerates: we implement a TGV for content production.
The deadlines are met. The firepower and speed of our snipers’ bullets reach their targets faster than their shadows.
Our content specialists, alerts on our business topics, even have room for maneuver. This makes them proactive in proposing new editorial opportunities: expert interviews, influencers, innovative formats, etc.
No. 7: Optimal precision and efficiency
Copywriters respond better than anyone to keyword-related search intent.
Their mastery of business expertise makes all the crawler data difference, supported by their know-how in text optimization for natural referencing.
They master the art of popularizing complex information to readers while skillfully leading them to conversion action, very gently.
They stay focused on the goals!
No. 8: The marked customer purchasing journey
Each content corresponds to a phase of the purchasing journey. The entire team knows this journey, in order to deliver content adapted to each stage.
Each lead generation (white paper, webinar, simulator, etc.) solves a pain point of our prospect and then converts wonderfully.
Every editor thrills at the thought of drawing his editorial firearm to make the reader’s eyes sparkle.
He makes a point of delivering content of a demanding caliber: the information is of quality, popularized, and is part of a conversion logic.