In our B2B niche , content is the keystone to move our prospects through the purchasing journey and transform our website into a profit center. SEO-optimized blog posts, landing pages, lead magnets (…): there’s no shortage of work. However, we have to face the facts: the content we have outsourced to freelancers and agencies is seriously lacking in substance. The effectiveness in generating qualified leads on our website and converting visitors into quality leads is not there. Our business theme and the nature of our activity are indeed quite difficult and long to assimilate, and therefore to popularize. Furthermore, purchasing is quite involving in our sector… Given this observation, I would like to draw your attention to the fact that integrating an internal editorial team is the best decision to make in the long term. To convince you once greece telegram data and for all, here are 20 arguments that highlight the results we can obtain by implementing a content factory worthy of the name in our team.

Deliver expert content through real knowledge

The team encounters a recurring time-consuming problem when we call on service providers. We waste a lot of time training each new worker to understand:
  • our business expertise,
  • the concerns of our prospects,
  • the advantages of our solutions,
  • our commercial offers,
  • our market,
  • our challenges.
Overall, these elements are not fully understood or transcribed. We must therefore recruit an internal Identify the questions asked around your main themes team and cultivate knowledge sharing with them.

No. 1: Understanding our business and our strengths

The only way to deliver convincing reference content is to rely on internalized web editors who are finally seasoned with this knowledge. It is by understanding our business, our products and services that they are able to explain them. They even exchange orally in a conversation with a customer. Delivering our business expertise with knowledge and ease: that’s the goal.

#2: The ever-present awareness of our customers’ concerns

To embrace a professional capacity for empathy, our crawler data editorial team puts itself in the shoes of our typical customers. Our editors know the purchasing journey, the psychological barriers, the aspirations and motivations of our prospects. They know how to provide a relevant response and overcome objections by highlighting the solutions that our company provides to help our clients carry out their missions.

Title tag Meta descriptions

But how do you identify target keywords for aggregated content? If you are not yet familiar with this concept, start by studying what long tail keywords are  : Long-tail keywords are keywords that aren’t searched for as much as other, more popular terms, usually because they’re very specific. Most long-tail keywords are at least three words long. However, length alone doesn’t determine whether a keyword is long-tail or not. Long-tail keywords get their name from a Google search results graph. A few terms (the “head” of the graph) are searched for frequently, while the majority of searches (the “tail” of the graph) are for longer, more obscure keywords.

To find aggregated content keywords, you need to dig deeper into a topic.