PR manager: who is it, what does it do
In the conditions of tough competition and constant changes in the market, the profession of a PR manager is becoming […]
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How to Launch Advertising in Telegram Ads
First, you need to come up with an ad, then set a bid and select the channels to place
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How it works, ad settings
Telegram’s audience is constantly expanding, so it is logical that such a large-scale platform attracts businesses that need to somehow
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Manual bid management
With this method, the advertiser independently sets the maximum cost per click (CPC) for each keyword or ad group. Advantages:
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Allows you to display ads at certain
Allows you to limit the display of ads to certain regions, cities or even districts. For example, a local restaurant
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Matching Landing Pages to Ads
The content on the page should accurately reflect the promise of the ad. For example, if the ad offers a
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Contextual Advertising Audit
Negative wordscut off non-targeted traffic. Regularly analyze search queries and add inappropriate ones to negative keywords. This will increase CTR
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Use specialized tools to track competitors’
Regular technical audits will help avoid data Use specialized loss and ensure accurate analysis when assessing the effectiveness of advertising
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Stages of contextual advertising audit
Preparing for a contextual advertising Stages of contextual audit is an important stage that lays the foundation for successful analysis
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Contextual Advertising Audit
Contextual advertising has become an integral part of digital marketing. It allows companies to specifically address the target audience at