Here we work through the negative and make the user loyal. This is the "easiest" case in terms of processing and feedback. After your response, the client can even write a refutation of his comment. 
  • Unconstructive negativity
As a rule, it does not contain detailed information. This type of negativity is difficult to work out, since the user may have already formed a brazil whatsapp data negative impression of the brand and it will be difficult to convince him otherwise. Here we give an answer that is more focused on our other potential client. 
  • Obscene language
The user uses foul language, insults the company or employee. It is contraindicated to engage in dialogue with such a user, it is better to block him. General rules for responding to negative comments:
  • Be polite and friendly
  • Recognize the right to be dissatisfied
  • Express regret for what happened.
  • Offer to help if you can fix the situation.
  • Bring the problem to completion
Tone of Voice This is the voice of the brand or the communication policy. It is necessary to communicate with the client in the same language. Tone of Voice is formed based on data about the company, its target audience. For example, if the audience is teenagers. Types of Negativity you can use slang, memes, etc. For government agencies, on the contrary, you need to use a business style of communication. 

Regular content updates on the sites

This is one of the important criteria for working with clients in the context of frozen advertising budgets, since users, in addition to thanks to their joint efforts reviews and official responses, monitor product descriptions and photographs. How to update information on the sites:
  • To update on the otzovik or irecommend websites. Types of Negativity you will need an official representative. 
  • To update the websites of retail chains, such as pharmacies, it is enough to write to the representatives by email indicating the photo or description that has changed (they may request additional information). 
  • For sites that store reviews, it is better lack data to get an official representative. If this is not possible, you can request an update of information via mail.

Additional options for interacting with clients 

  • Exhibitions and events. It is worth taking part in them regularly. Types of Negativity as there you can meet potential clients and discuss their needs and preferences.
  • Participate in forums and communities. During the advertising budget freeze, being present in social media and online communities can be an important channel for maintaining communication with customers. Here you can ask questions, respond to comments, and share useful information, as well as post articles and news.