Few managers ask themselves the question of the value of their company’s website. However, the website represents a financial value for those who know how to transform their website into a media profit center. There is even a business around the purchase and resale of sites.
Here are some examples of criteria that constitute and increase this value:
SEO traffic obtained regularly thanks to content
- the regular flow of visitors converted into qualified contacts,
- the number of prospects converted into customers,
- the turnover generated by the website,
- the number and quality of backlinks (links) tat point to the site.
In the event of a resale, merger or acquisition, it is a negotiating weapon in your favor.
You also have a powerful argument with shareholders, a banker or a smart investor.
How to analyze the backlinks of our website (and those of competitors’ sites)?
The Semrush suite allows us to do this easily: after entering a domain name, you go to the “link building” > “backlink analysis” tab, and you have access to a host of information:
#17: Develop strong brand awareness and image
Go to Speedy’s. Pass me a Kleenex. Did you iran telegram data bring your K-Way? The bottle? It’s in the fridge!
Mercurochrome, earplugs, paper towels, Tupperware, Viagra… these are all synonyms that we use in everyday life.
Our brand or company name must become a lexicalized name (or common name), that is to say the solution so essential in our B2B sector that our name falls into the professional language and expresses the solution by itself.
To achieve this Grail, there is nothing better than our own content marketing knights loyal to the cause: only content that truly serves prospects generates this positive anchoring in minds.
#18: Building positive influence and e-reputation
By becoming the best teacher in the b2b content marketing: 20 compelling arguments to convince your boss to invest in an internal team world on our subject thanks to popularized expert content, the company attracts regular, assiduous, loyal readers.
We enable them to learn more and more, to find answers to their concerns, to become an improved professional version of themselves.
Their gratitude is expressed through word of mouth, recommendation, social proof.
The reader thus uses this language: “Do you have a problem on such a subject, my friend? Make life easier for yourself and subscribe to the newsletter of the site (of your company, dear boss): it’s a real gold mine!”
The texts, articles, web pages, white papers (…) produced by our in-house snipers allow us to:
- to develop our reputation and cultivate our image as an expert,
- to generate trust, the pillar of a healthy business relationship and a trigger for purchasing,
- to increase our positive influence on the purchasing decision,
- to become THE essential reference in our sector.
No. 19: Building a digital heritage envied by our competitors
Our rivals don’t invest in an in-house editorial team, and they’re kicking themselves for it.
By looking at our website, they realize the work that our snipers do:
- attract qualified traffic through SEO optimization,
- inform visitors by providing answers that solve pain points,
- transform visitors into qualified contacts through irresistible lead magnets,
- educate prospects through an educational flow that helps them mature in the purchasing decision,
- convince leads with all the arguments that crawler data overcome objections.
When our competitors assess the financial value of our site, they move on to the other hand while you, dear boss, rub your hands.
#20: Increase and retain talent
Our HR manager is totally in line with my vision.
Our company’s human capital generates value at several levels:
- optimized knowledge management, sharing and use,
- a profitable website thanks to SEO content, but also experts,
- a healthy brand image,
- shareholders reassured about the value of the company.
To keep these valuable snipers in the company, it deserves a raise, what do you think Boss.