Here we are going to present 5 real examples of cases where a brand obtained Earned Media and the advantages that this opportunity provides.
Content from influencers about your brand or product
Nowadays, YouTube videos or Twitter posts with product comparisons are very popular. In these videos, a person with a certain influence and po sri lanka phone number data pularity chooses some products from a niche to look for differences and similarities, helping to find the best commercial alternative.
This is the case, for example, in the video
by Luisito Comunica , one of the most popular Spanish-speaking YouTubers, in which he tried different types of tequila to find, from his perspective, the best of all.
Mass media , such as television channels, newspapers or specialized sites, can be part of your Earned Media if your business manages to cause enough of a stir to get noticed .
For example, if you are new or looking
Information notes in digital media about your company
SMEs rarely attract the attention of the big news networks, but they are very good at making themselves known through niche websites, which only report on a specific market segment For each industry, there will be a social provide content relevant to each customer segment network or website dedicated to collecting customer experiences with the products, services and companies in the industry
5. Public exhibition events
In your area, there are most likely business fairs europe email or fairs for entrepreneurs that, in some cases, are free of charge and that will allow you to expose your brand, products and services to a large number of people interested in that industry.
This is the example of Apple , which long before having its own Macworld fairs, had to be part of exhibitions, such as the first edition of the West Coast Computer Faire .
At that fair, Steve Jobs was the protagonist