Providing relevant content is a way of using content to drive traffic to your website and generate leads.
The content offered varies depending each customer segment on what stage of the buyer’s journey your customer is in, but can include webinars, guides, reports, trials, demos, checklists, etc.
Communications and Public Relations
Media coverage is a great way to increase brand awareness for your company and traffic to your website.
If your marketing and public laos telegram data relations team work together, you can generate traffic to your website and create great word of mouth.
Media coverage provides great third-party validation for your company. Stories about new products or services, your company culture, or even industry thought leadership can all be great motivators for readers who may not have heard of your company before and want to learn more.”
Social sharing buttons
Social sharing buttons are links that make it easy for your readers to share your content on social media. When your readers become each customer segment promoters of your content, your traffic increases. Here’s a quick cheat sheet on how to create social sharing buttons.
Once you’ve created your social sharing buttons, how do you get people to share your content? Here are some tips to get you started:
- Ask people to share on social media.
- Create powerful content.
- Include quotable content.
- Add multimedia like images, videos, infographics, etc.
Optimize CTR
Once your content is published and you start ranking in search engines, make sure people are clicking through to read your posts. Click-through rate (CTR) measures the total number of people who clicked on your post and read it based on the number of people who viewed the link to your post (e.g., landing page, email, or ad).
A great tool for measuring your organic CTR is Google Search Console. To get more clicks and drive traffic to your site, it’s important to write compelling and relevant meta descriptions and titles. To write quality, click-worthy meta tags, make sure your titles are short and snappy, and your descriptions leave visitors wanting more. This ties into on-page SEO, which is discussed above.
Create an educational blog
One form of mapping mobile brands in switzerland, according to sunrise content that can drive traffic to your website is educational content. If you create courses, certifications, or educational posts that. Are useful to your audience, you’ll likely see an increase in traffic.
For example, HubSpot uses HubSpot Academy to create useful content for their audience. On their Blog page, they offer videos, certification courses, and knowledge base articles to answer questions.
Social News Sites
Have you heard of Reddit and Quora? These are india data social news sites and they are great for driving traffic to blog posts. In essence, these platforms are similar to social media because they promote asynchronous connections between users. Or topic and external content can be shared to help explain the user’s point of view.