Pinterest – the new star in the social media sky. Record-breaking growth in the last few months, even though Pinterest has been around since 2010. What is Pinterest, what goals and opportunities does it offer B2B companies?
Pinterest was founded in the USA in 2010 and is B2B Social Media made up of the English terms “to pin” and “interest”. Users with similar interests have the option of pinning collections of images or videos with descriptions to virtual pinboards, which can be saved both publicly and privately.
In recent months, Pinterest has experienced record-breaking growth not only in the USA but also in Germany. In January 2012, visitor numbers increased fourfold, generating more traffic than Google+, LinkedIn and YouTube combined.
Opportunities for B2B companies
Pinterest can also be an extremely interesting bc data europe medium for B2B Social Media companies, even if only at second glance. Professionally, Pinterest is sometimes used primarily by e-commerce companies that market their products using high-quality images.
However, upon closer inspection, you will notice that the platform also has great potential for B2B companies. In principle, Pinterest is comparable to Twitter. B2B social media thrives on exciting content – and this is also the prerequisite creating b2b websites with responsive web design for using Pinterest. If content in the form of exciting images or videos is available or can be created in the company, it is worth being shared by the numerous users.
Objectives for Pinterest in B2B
The objective is for companies to visualize their products . Solutions and services and to benefit from the great power of virality . Which can increase the visibility of the company enormously. The primary goal for a company that is active on . B2B Social Media Pinterest is to generate traffic that leads users to the company’s own websites or social media profiles. You can also gather inspiration yourself . Position yourself as an expert on a topic global seo work on a new platform . At an early stage and have conversations with your target group. Pinterest can also be used for crowdsourcing through competitions, which many companies are already doing successfully.