Responsive web design was one of the most discussed topics among web designers in 2011 and still is today. But what should be taken into account and, above all, what responsive web design are the advantages for a redesign of B2B websites?
Responsive web design means the visual adaptation of a website to all possible output media such as tablet PCs, smartphones, desktop PCs, etc. Responsive web design is often confused with the design of mobile websites, which is incorrect.
There are various approaches to
Optimizing for various output devices. The best known is the CSS3 technology Media Queries. Here, only the existing content is adapted to bc data america the corresponding display and no new content is loaded. The big advantage of this is that the content can be maintained centrally and changes affect all areas.
The alternative to responsive web design is mobile websites or native apps like those found in the Apple App Store or Google Play Store. Mobile responsive web design websites are only optimized for display on mobile devices and therefore only provide relevant content for this area. This optimizes loading times and only important content is loaded.
The big advantage of native apps is that you don’t need an active internet connection. The app is downloaded once from the store and can then methods of website promotion be opened anywhere and at any time without an active internet connection. This means that native apps have very short loading times. The disadvantage is that the content is not always up-to-date, which is not always guaranteed. Both of the latter variants are independent projects and independent of the actual website, which must be maintained separately.
How it works
The layout of the website adapts flexibly depending on the output size of the medium. The resolution of the device is queried and the layout and display of the website on the respective device behaves accordingly.
When displayed at high resolution, the responsive web design layout is displayed up to its maximum width. On devices with low resolutions, the columns and rows break sooner and the content is no longer placed next to each other, for example, but one below the other.
It is important to note the display of font sizes and images for the individual resolutions, which of course should always be the optimal size in order to ensure the best possible visitor experience.
Advantages
Better usability even on touch displays . Better readability on different devices . More design options on large screens . Variable content and information architecture for various devices . Improved user experience and user-friendliness.
Disadvantages
– More code, therefore greater development and maintenance effort . Older browsers must be made fit using JavaScript . Additional conceptual work due to various requirements . Possible restrictions in the implementation of images and videos . Possibly long loading times for content on mobile devices.
Conclusion: Whether responsive web responsive global seo work web design design is suitable for your own project and offers real added value for the user must be examined on a case-by-case basis. It does not make sense to optimize content for mobile devices for every project. This also always depends on the number of hits on mobile devices.