Top decision-makers in companies are increasingly using mobile devices to search for products, service providers and potential business partners. Is mobile web in B2B becoming the driving force behind mobile commerce and is it worth making your B2B website fit for mobile use?
A key success factor for mobile web in B2B online marketing activities is reaching B2B decision-makers via relevant media or platforms. For example, placements in the Google Display Network must be handle much more selectively than in the B2C sector, which can cover many different areas of interest.
Importance of the mobile web among B2B decision-makers
According to a study by Oracle and Endeca, almost vnpay database a quarter of all B2B marketers describe the mobile web as one of the most important points of contact with purchasing decision-makers. This is due to the increase use of smartphones and tablets, which is progressing much faster among corporate customers than among the rest of the population.
Use of mobile devices in the purchasing process
According to figures from Compete and Google from June 2011, 28% of US top managers use smartphones to research information for purchasing. The figure for tablets mobile web in B2B is 21%. The current figures are likely to be higher given the increase popularity of tablets. B2B decision-makers use mobile devices in all phases of the purchasing process.
Approach: Responsive web design
A website optimize for mobile access goal and benefits in b2b social media has recently become a decisive factor in efficiently reaching B2B decision-makers. Many B2B marketers rely on responsive web design, which dynamically delivers a specially create version of the website depending on the device use.
Before developing a strategy for mobile websites, mobile web in B2B marketers should first determine what proportion of mobile visitors actually are and which mobile devices are primarily use to access their website. Web analysis tools such as Google Analytics or WiredMinds provide meaningful statistics for this.
Media queries in CSS3 can then be usd to create responsive websites that control all formatting for different screen sizes via CSS. This approach is considere the most elegant, as no separate mobile website needs to be create.
Read more about “ Creating B2B websites with responsive web design ”.
Conclusion
B2B decision-makers use the mobile web in all phases of the purchasing process. Reasons include increased efficiency and technical global seo work developments in mobile devices. B2B marketers must adapt to the change surfing and purchasing behavior and remove obstacles in the form of websites that are difficult to display on mobile devices. A look at the access data from your web analysis program will reveal whether optimizing your website is worthwhile.