When it comes to email marketing, the preheader is an often-overlooked element of an email campaign. However, a well-written preheader can be just as important as the subject line in convincing subscribers to open your emails. In this article, we’ll explore what a preheader is and how to write a compelling email preheader that will improve the success of your email marketing campaign. What Is an Email Preheader? An email preheader is the short snippet of text that appears immediately after the subject line in an email inbox. It is also known as the “preview text” or “snippet.” It is usually displayed in gray text and provides additional information about the content of the email.
The Preheader Serves as a Secondary Subject Line
Provides subscribers with more context about the email’s content. It can convince subscribers to open the email and can also help to avoid your email being flagged as spam by spam filters. Tips for Writing a Compelling Email Preheader Keep it short and concise Just like the subject line, the preheader should be short and to the point. It should be no Italy email list more than 40-50 characters to ensure that it is visible on most devices and email clients. Use clear and concise language to communicate the value of your email. Complement the subject line The preheader should complement the subject line and provide additional context about the email’s content. It should not repeat the subject line, but rather expand on it.
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Your preheader could be “Limited time offer ends soon.” Highlight the value Use the preheader to highlight the value of your email and what subscribers can expect to gain from opening it. Be specific about the benefits and value that your Frist Database email provides. For example, if you’re offering a discount code, the preheader could say “Save 20% on your next purchase.” Create urgency Creating a sense of urgency in the preheader can encourage subscribers to take action and open your email. Use language that creates a sense of urgency, such as “Last chance,” “Limited time offer,” or “Don’t miss out.” Personalize the preheader Personalizing the preheader can make your email feel more relevant and engaging to subscribers. Use subscriber data, such as their name, location, or past purchase behavior, to customize the preheader.