Blog

Latest articles and updates

This is not the accountant's responsibility
2025-02-25

I will give two situations when the boss is clearly trying to take advantage of the employee. The manager asks the accountant to prepare a report on the state of equipment at th…

Read more
FOIT vs FOUT: a comparison on web font loading
2025-02-25

Using custom fonts on websites is a common choice. They help to communicate a brand idea, associated with a complete visual identity, along with other elements. However, the loa…

Read more
Reader loyalty: expand your recurring audience using these 7 tactics
2025-02-25

Getting the reader’s attention is not an easy task. There is a lot of content available on the Internet, which means a war being waged for each person’s attention. In this sense…

Read more
Client-side rendering vs. server-side rendering: which one is better
2025-02-25

When a user accesses a web page, a process starts, so the content is shown on the screen. The request’s response is complete only after processing the command, which allows deliver…

Read more
Meta Team for WordPress releases a new plugin author feature
2025-02-25

Last month, the Meta Team for WordPress.org released a new plugin author feature in the official directory. At first glance, this change might appear to be a fairly small one, i…

Read more
Customer Loyalty: why your company needs a loyalty program and 5 brands to inspire
2025-02-25

In competitive markets, it is common to see CMOs investing too much in attracting new leads to reach their conversion goals. However, they end up putting aside a crucial portion of…

Read more
6 customer engagement strategies to increase your conversions
2025-02-25

All CMOs can agree when talking about Digital Marketing is that numbers alone don’t matter much. If you can’t turn leads into converted clients, having a thousand or a million f…

Read more
Google News: how to do SEO for news websites
2025-02-25

There is no doubt that Google is one of the most powerful companies in the world. The search giant is responsible for determining a large part of the practices and technologies tha…

Read more
What is a good landing page conversion rate and how to increase your numbers
2025-02-25

You probably know the importance of analyzing how well you’re turning visitors into customers. However, how to measure the conversions of your landing page? To check if resul…

Read more
The 15 best SEO techniques to drive more traffic to your blog
2025-02-25

Good content is not enough to run a successful blog. SEO techniques need to be applied to get more traffic. Optimizing content for search engines is a challenge that never ends.…

Read more
How to create a custom error 404 page
2025-02-25

Difficulties in accessing a website can cause disruptions in the user experience that impair the audience’s engagement with your brand. To minimize those consequences, knowing how …

Read more
What are the main premium WordPress themes worth investing in?
2025-02-25

For sure, you know that having a corporate website or blog is crucial to improve your business’ digital results. And, for that to happen, it’s important to give a perfect first imp…

Read more
How to repurpose content and keep your editorial calendar full
2025-02-25

If you follow our blog, you already understand the many ways that a Content Marketing strategy can impact your results. In addition to increasing your brand’s reach on the inter…

Read more
Content Audit: Why & How to Do It Regularly and Efficiently
2025-02-25

Creating valuable content that delivers true solutions to the public is essential, but Content Marketing goes far beyond that. Sites need to keep up with changes on the internet…

Read more
What is Link JuiWhat is Link Juice and how it impacts on digital strategiesce and how it impacts on digital strategies
2025-02-25

Many important factors impact the ranking of a website on Google. However, the less experienced may not be properly aware of Link Juice. To make the most of this strategy, it…

Read more
What are the main premium WordPress themes worth investing in?
2025-02-25

For sure, you know that having a corporate website or blog is crucial to improve your business’ digital results. And, for that to happen, it’s important to give a perfect first imp…

Read more
Artificial Intelligence in Retail: A Step into the Future, Between Challenges and Opportunities
2025-02-24

In a context where the customer journey unfolds seamlessly between the online and offline worlds, with consumers who, as a result, increasingly experience a continuum between digit…

Read more
Black Friday 2024: why focus on personalization and profiling for a winning strategy
2025-02-24

The countdown to the long Black Friday and Cyber ​​Monday weekend has begun. This year, Black Friday weekend begins on November 29 and runs through Cyber ​​Monday on December 2. …

Read more
The connection between Blendee and Prestashop has been updated and improved thanks to the new plugin
2025-02-24

Integrating Blendee with Prestashop is simple and immediate thanks to the Prestashop eCommerce plugin. Increase your eCommerce sales and performance by integrating Blendee with …

Read more
Black Friday 2024 Marketing Strategies: How to Dominate the Sales Season
2025-02-24

As Black Friday approaches, we know that brands and retailers are gearing up for the busiest shopping season of the year . This event is not only an opportunity for immediate sales…

Read more
Give your business wings with Blendee’s new Woocommerce integration
2025-02-24

Blendee presents the new plugin designed to quickly and easily synchronize Woocommerce store data with Blendee. The integration between Blendee and Woocommerce has been update…

Read more
Connected television: current status and prospects
2025-02-24

CTV) is revolutionizing the traditional TV advertising market. Connected TV is a constantly evolving and developing market, especially in Italy, which offers new opportunities for …

Read more
People-based marketing and first-party data: the value of data… and relationships
2025-02-24

The improvement and personalization of the customer experience on the one hand, progressive, although not definitive, going beyond third-party cookies on the other: in the era of d…

Read more
Contextual targeting VS behavioral targeting: the advantage of a hybrid approach
2025-02-24

In the dynamic landscape of digital marketing and advertising, the continuous evolution of technologies and strategies is the only certainty and, therefore, the models and techniqu…

Read more