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The content on the page should accurately reflect the promise of the ad. For example, if the ad offers a discount on a specific product, this information should be clearly Matching…

Negative wordscut off non-targeted traffic. Regularly analyze search queries and add inappropriate ones to negative keywords. This will increase CTR and reduce costs on non-targete…

Regular technical audits will help avoid data Use specialized loss and ensure accurate analysis when assessing the effectiveness of advertising campaigns. Competitor Analysis ads…

Preparing for a contextual advertising Stages of contextual audit is an important stage that lays the foundation for successful analysis and optimization of advertising campaigns. …

Contextual advertising has become an integral part of digital marketing. It allows companies to specifically address the target audience at the moment of interest in a product or s…

What are the advantages  Now that you know what geomarketing is, let's explore the advantages of this resource in creating marketing campaigns. Let's see! Target audience segmenta…

What is geomarketing Have you ever experienced the feeling of opening a browser window and seeing ads that seem to have been made exclusively for you? It's interesting how marketin…

Plan your lead nurturing strategy  Invest as much in creative content production and lead development as you do in lead capture. After all, bringing in leads and not keeping them u…

Lead nurturing that converts  Attracting more leads only works when your business has a lead nurturing strategy that converts more . That’s why you need to help them progress along…

Comprehensive decisions are Therefore, Particularly for B2B marketing, it is important not to lose sight of what is at the heart of marketing and sales: buyer decisions. The hyper…

Unlock the Future of B2B Marketing Predicting the future of B2B marketing remains a difficult and challenging endeavor. Over the past decade, we’ve seen a tumultuous shift in the w…

Company wants to see Set specific user-generated content goals Just like any other content strategy, your user-generated content plan needs to have specific goals and guidelines t…

5 Steps to Effectively Explore  Below, we have listed some steps for your company to start exploring UCG and reap the benefits of your strategy. Find out more below: 1) Choose t…

User Generated Content Influencers, celebrities or loyal users: many companies are experiencing the good results of the growth of user -generated content (or UCG) on social media. …

B2B marketing will  For a number of reasons, B2C marketing is years ahead of B2B. Google, Facebook and other data powerhouses have transformed the way brands reach, engage and serv…

Brands need to work on their image to ensure their relevance in the market and create an identity, that is, branding . And this is a type of work in which details are essential. B…

Currently, webinars have been an excellent window of exposure for Earned Media for companies, since traditional networking conferences have been moved to the digital environment du…

Here we are going to present 5 real examples of cases where a brand obtained Earned Media and the advantages that this opportunity provides. Content from influencers about your …

We can say, with complete certainty, that Earned Media is one of those fundamental concepts that any Digital Marketing plan must consider , with the aim of generating sufficient Br…

Another flexible and powerful tool for creating great charts from readily available and ever-changing data. It generates a JSON format with numerous possibilities, from internal re…

Below we will give you a description of each type of representation: bar chart: uses a set of bars to categorize different data points; Area chart: Contains a variety of …

 ones that can improve and enrich data visualization. We humans can also collaborate to provide new angles and insights into new strategies. That’s why specialized tools are a…

Sometimes we are not just freely comparing numbers to each other. We may want to know their relative importance as part of a whole. This type of data visualization is all about th…

When working with visual information, it is much easier to compare two trends. You can even put them on the same image, trying to understand how they differ. It is not difficult to…