Alternative to walled gardens
For over a decade, walled gardens have been a certainty for brands and advertisers : a large number of users willing to […]
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Types of Negativity
Here we work through the negative and make the user loyal. This is the “easiest” case in terms of processing
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Facebook in B2B is out but still makes sense!
Facebook is out! According to a survey by BtoB Magazine in April 2011, 71% of the companies surveyed use Facebook
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B2B search engine optimization mistakes
Search engine optimization has been around since the birth of search engines in 1990. Since 1998 at the latest and
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B2B Social Media: Is Being There Really Everything?
Social media is in, no question about it. For this reason, it is now a matter of course for B2B
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More response through transactional emails in B2B
Transactional emails confirm a specific action by the recipient. In B2B, these include service requests, newsletter registrations, white paper downloads,
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There are significantly fewer buyers
For example, Kaspersky provides its services to both individuals and organizations. Company information, its products are purchased by more than