Transactional emails confirm a specific action by the recipient. In B2B, these include service requests, newsletter registrations, white paper downloads, ordering tickets for trade fairs, and delivery and shipping confirmations. However, the potential is very often not exploited!
Emails after transactions are
Particularly suitable as a method for bc data singapore cross-promotion and messages that are particularly worth highlighting. According to a recent study by emails in B2B Experian, transactional emails achieve around 20% higher click rates than regular emails . In addition, according to the study, they have an opening rate of 47%. The current B2B average is around 30%.
The success of transactional emails can be increased even further by including links to social networks such as XING, LinkedIn, Facebook and Twitter. The importance of social media marketing and the associated opportunities for content emails in B2B marketing are one of the top topics of 2011 for B2B companies.
However, there is still considerable potential increasing importance of the mobile web in b2b for optimization. In fact, according to an Absolit study, only around 40% of companies currently specifically monitor the social web. Of the B2B companies that already use social media marketing . More than 55% have received a positive response (source: study by creative360) .
The secret of social network success is interactivity
For the email channel, integrating a social share link . Or a link to the social web presence is an effective way to increase customer engagement with the B2B brand . Taking advantage of the multiplier effect. This can encourage recipients to interact more with the company and easily spread recommendations.
The study by Experian shows the development: transactional emails with integrated social media links achieve a 55 percent higher click rate than emails without these links. The study refers primarily to sales-oriented emails. But this type of global seo work emails in B2B mailing is also used in B2B. For example, to advertise used machines, consumables, seminars and training courses, as well as software and hardware.
Conclusion
The potential for linking emails/transactional emails and social media is there. How it is used is a matter of individual decision on a case-by-case basis. The effect of transactional emails is increased – if they also focus on personalization, individual addressing and tailored messages from the outset.