Digital Transformation if the best 360-degree Digital Transaction . Management solutions are not implemented . So let’s start asking ourselves . what does this label (often summarized in the acronym DTM) encompass . A broad category of cloud services built to digitally . manage transactions based on document flows . All in a context that … Read moreBrand Awareness how to increase it through Content Marketing
What makes this paradigm shift possible are the activities of collecting and monitoring information relating to patients which come from a large variety of sources: from hospitals, from the digitalised systems of medical practices and institutional bodies. from apps dedicated to healthcare . from medical devices .from brands’ digital channels such as website, customer support … Read moreThe impact of digital transformation in the Healthcare sector
Document-based transactions. From electronic transactions to document transfers (within or outside the company); from certifications, to authentications, to dematerialized archiving; from electronic signatures . Therefore, to the legal aspects of ” non-repudiation . to co-browsing between company and customer. and much more. The field is truly vast, as one might imagine. If we ask ourselves … Read moreHow to create effective lead generation campaigns
The exact contours of the brand identity: helps organizations carve out their space within increasingly crowded competitive arenas .Therefore, it allows customers (potential and existing) to orient themselves along even very branched purchasing paths . If we think about the impact produced in the last twenty years by digital transformation on company-consumer communication . it … Read moreThe centrality of the patient in Digital Health
Company conducts on the target audience and the reference market using a series of methodologies and tools, today especially digital. Market research contributes to achieving a series of important objectives, such as verifying the success of a commercial proposal .Therefore, the accurate execution of the iteration on an already existing product (above all, as we … Read moreHow to do market research in 7 steps
Healthcare marketing encompasses all the methods and tactics that can be used to market the services of a healthcare organization or provider . If implemented correctly, it can not only help the provider improve its business objectives , for example by eliminating any friction in the funnel and increasing the likelihood of conversions . Therefore, … Read moreHealthcare marketing mistakes to avoid
campaigns serve to fuel and govern the lead generation process, starting from the identification, profiling and qualification of the target audience up to the progressive conversion of users . In this series of articles we have already talked about why data-driven marketing has been so successful in companies and how to carry out market research … Read moreHow to transform data into business opportunities
Lead generation campaigns serve to fuel and govern the lead generation process, starting from the identification, profiling and qualification of the target audience up to the progressive conversion of users . In this series of articles we have already talked about why data-driven marketing has been so successful in companies and how to carry out … Read moreDigital Transaction Management: all the documents you can dematerialize
In the age of mass digitalisation, an effective healthcare marketing strategy is key to educating, retaining, engaging and motivating patients – potential, existing and new. In particular, and we will see it in this article, the success of a brand’s communication initiatives in such a complex context inevitably depends on the success of a specifically … Read moreOnline video between evolution and disruption
we have dealt with the concepts of Brand Awareness and Real Time . Marketing: starting from the evolution of the definition of Brand . Awareness and how Content Marketing helps to strengthen brand awareness. Until we get to what Real Time Marketing is . In this regard, we will deal with this very topic in … Read moreIn this series of articles
In this series of articles . we have dealt with the concepts of Brand Awareness and Real Time . Marketing: starting from the evolution of the definition of Brand . Awareness and how Content Marketing helps to strengthen brand awareness. Until we get to what Real Time Marketing is . In this regard, we will … Read moreReal Time marketing strategies and best examples
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