All CMOs can agree when talking about Digital Marketing is that numbers alone don’t matter much.
If you can’t turn leads into converted clients, having a thousand or a million followers on social media doesn’t make that much of a difference.
That is why marketing teams nowadays are ecuador phone number data eager to find a perfect customer engagement strategy. Being able to reach and make the audience take action is the key to success in the online field.
But how can you do that? How can you get more engagement from the relationship your brand has with your target audience?
In this post, we’ll show you 6 strategies that can guide you in the right way.
Keep reading!
1. Create an omnichannel strategy
First of all, we would like to go over a strategy that will enable all the following tips and examples.
Meaningfully reaching your public online is all connected television: current status and prospects about being available to them everywhere you can.
It means you need to think about engagement as an omnichannel experience — a journey where all those small interactions are integrated into something bigger.
This approach is more prevalent today in retail and foodservice. For example, Starbucks created a reward app that allows users to order ahead, avoid lines, and pay with their phones. But the engagement is exactly in the stars you collect doing that.
Digital Marketing today is about being present in their pockets, in their habits, in their conversations. It’s about laying a path towards you and encouraging them to walk it at every opportunity.
Omnichannel is a concept that can help you achieve that — even if the goal isn’t to sell anything.
2. Invest in interactive content
There is something in our human nature that lack data makes us more interested in something if we can actively interact with it.
To give you a simple real-life example, think about how only asking the audience to like a Youtube video makes this number rise considerably.
Consumers like to be called to action and participate in the brand’s life, be it a single digital influencer or a huge customer engagement brand.
Want an indisputable case? How about the viral success of BuzzFeed?
Their quizzes have millions of shares every day and made the brand hugely recognizable in the US, and the world over, by offering fun, discussion inducing content.
So, when thinking about that journey, try to plan and create interactive content, as much as you can fit in your campaign. They should be diverse, too: quizzes, infographics, lookbooks, landing pages, etc.
3. Improve your website’s user experience
Many Digital Marketing plans are thought of as outside campaigns that don’t take the whole buyer’s journey into account.
That is a terrible mistake that no good customer engagement CMO could even think of doing. It’s like spending all the budget to attract clients to a store and have everything inside confusing and unpleasant.
A good UX is about the feelings of discovery and satisfaction. When those are present on your pages, the leads closer to conversion stay longer and use that experience as a buying decision factor — even if they are not aware of it.
So start to engage more from the inside out. Invest in a full redesign with a better layout, performance, interactions, and visual identity.
It will be the perfect finish line for your audience’s journey.
4. Share opinions about your brand
People like to feel part of something bigger. Clients like to know they are a part of a brand’s life and that they can influence others.
That’s why highlighting feedback, opinions, and reviews about a company not only reward those who engage but instigate others to do the same. Make them know you value their thoughts, and they will share more of them.