They allow direct contact with your leads and the creation of a closer relationship, without relying on third parties to cultivate this relationship. In and paid advertising other words, your brand has full control over your list.
Organic vs. Paid Advertising
You may think that you have to choose one of the two to use in your strategy. But that’s not quite the case. You should always choose to combine the three types of media that I mentioned above.
This is because organic advertising does not and brazil phone number data paid advertising require any investment, but it takes longer to bring you results. Meanwhile, paid advertising requires investment, but it becomes easier and more efficient to segment the audience and bring faster results.
Therefore, using both strategies simultaneously is an important balance to obtain and evaluate results.
And, of course, don’t forget to also invest in your own media to reduce your dependence on third-party channels. This way, your company and paid advertising increases the possibility of sales and growth in the medium and long term, while reducing your customer acquisition and marketing costs.
Main channels to promote your content
Now that you’ve seen the most common types of channels and when to use them, learn about the main content distribution channels:
Blog
If you already work with digital marketing, you what it is and how it works and paid advertising know that having a blog is essential for promoting content, right?
A blog is a type of proprietary media – as we have already mentioned – and therefore allows for more flexibility in terms of language, configuration, layout, among other aspects.
Additionally, it has a direct connection to social and paid advertising networks and is great for SEO optimization and promoting organic traffic.
You can also use your blog as a source of leads contact lists by creating free materials and making them available in your content . This way, you can convert visits to your blog into leads for your contact list.