Above the fold you should include information that is visible to readers before they scroll down.
Tracking research from Neilsen Norman Group shows that consumers spend 57% of their time viewing content above the fold. That number to sign up drops dramatically to 17% on the second screen and continues to decline.
For that reason, place your message and CTA above the fold of your email. This is the first thing your recipients will see when they open your email, thus increasing your campaign’s conversion rate.
Personalize email greetings
Customers are less likely to respond to emails that start with a generic “Hello.” Instead, personalizing your email greeting with your contacts’ names will grab each reader’s attention right away.
Many email marketing tools today let you configure your email campaign greeting so that it automatically sends with the names of people in your contact list — so everyone gets a personalized version of the same message.
Keep email size between 500 and 650 pixels
If your email template is iraq telegram data wider than 650 pixels, your email will not display properly and will require users to scroll horizontally to read the entire email.
This will hurt your conversions to sign up as customers will ignore such emails instead of trying to scroll through to read the entire email.
Emails with standard formatting will make them easier to read, convert better, and have a better overall user experience.
A/B test your headlines and calls to action
Reasons why your email marketing campaigns have low open and click rates could be: You’re emailing the wrong people (you’re buying pre-existing contact lists), or your email content isn’t optimized.
To start, focus on the latter and conduct A/B testing.
A/B testing can be used to improve almost any of your digital marketing content. In an email, this test divides your recipients into two groups: Group A receives the regular newsletter, while Group B receives the newsletter with a specific variation.
Include an offer in the subject line of your email
When you step by step guide to creating a search report framework include an offer in your subject line, you can dramatically increase your open rate. “Free Shipping on Orders $99 or More” and “Get a Discount Code…” are examples of good subject lines that focus on encouraging readers to open the email.
However, you need to be careful when sending promotional emails, as it may cause customers to consider it spam and unsubscribe from you. Once customers have built loyalty to your brand, you should start introducing offers.
Keep your key message and call to action above the fold
Adding a “Subscribe” button to india data your emails may not be helpful to people who have already signed up, but if they find your content interesting they will share it with their friends and colleagues, who may then sign up for your emails.
Add a small but visible CTA that allows email viewers to sign up for your newsletter if they receive this email from someone else.