With the worldwide study Digital Life , TNS introduces a new segmentation of the online consumer. With this new segmentation, TNS combines online behavior with the impact of the world wide web on daily life. With this, we go beyond the use of social mia and gain insight into the way in which companies and brands can communicate with online segments. And how e-business can be better organiz.
Segmentation that goes beyond just using social mia
There are already many segmentations, why does TNS want to add one? We want to do this because we want to offer the market a usable segmentation, which goes beyond just the use of social mia, like Technographics. And which offers concrete tools to really support the online strategy of companies. Of course, the use of social mia is an important pillar, eWOM is so important for brands that the people who actively talk about companies online should definitely be ‘labell’ separately.
A been commonplace for more than 10 years, there is a large group that uses the internet united kingdom phone number list primarily functionally. This group sends e-mails, does its banking online and frequently buys travel, books or clothing online. Commercially a very interesting group that, for the time being, you cannot reach with online communities and Twitter campaigns. Sufficient reasons for us to map the online consumer bas on their complete online behaviour and attitude towards the internet.
Segmentation that goes beyond just social mia use
There is no hierarchy in this model, we have no judgement about the extent of use and involvement with the internet. There are 3 groups of consumers who are very frequently online, but develop different activities, which also makes the impact on their lives different. These are the Influencers, the Communicators and the Networkers. The Knowlge Seekers use the internet for both efficiency and to be productive, while the Functionals use the web mainly very practically. The animation below tells more about the segments.
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This segmentation is bas on 2 important dimensions: the use and the impact of online in someone’s industries that deal in high-value products and services life. This largely determines how companies should offer their products and through which online jiangsu mobile phone number list channels communication can best 0.. But in countries be done. There are differences, of course, between age groups. Due to the large group of Influencers among young people, there will be more.