Social mia are becoming a requirement for more and more people. Most companies approach social mia as an additional channel, while regular customers leave. Herzberg’s motivation-hygiene theory offers tools to develop a social mia strategy that cleverly responds to this.
The trend that social mia is a prerequisite can be explain in particular by the strong growth in the use of social mia and the arrival of a generation of young people who are not or hardly familiar with traditional mia. Because for many companies the subject of new zealand phone number list social mia is ‘new’, people tend to see it as an additional activity, which then also brings in extra turnover. After all, there is still a world to win.
Primary and secondary mia nes
Earlier, on a blog of the Contentgirls, the pyramid of Maslow from psychology was us as a model to work out a social mia strategy. The bottom of the pyramid is laid by (‘online presence’), at the top of the pyramid we find customiz use of social mia. What the Maslow pyramid does, is indicate that you can only start at . But is this actually a higher level when lower levels are arrang. Although intuitive, the practice is more stubborn than a Maslow pyramid. The grouping of the levels unfortunately appears to differ greatly per individual, target group and situation.
From condition to add value
If we apply Herzberg’s motivation-hygiene theory in a similar way, we can retain the good ideas and respond to increase email deliverability with these 5 email verification tools various differences between organizations and customer nes. Herzberg distinguishes between hygiene factors and motivation factors .
The ‘ dissatisfiers ‘ (hygiene factors) are factors that are expect in advance by your customer. Their presence has no effect on the level of satisfaction cuba leads (or: willingness to buy), but their absence is experienc as negative (see it as penalty points, complaining or absent customers).
The ‘ satisfiers ‘ (motivation factors) logically bring about exactly the opposite. A customer and thus gives the opportunity to bind a customer extra or (now!) to bring them in (plus points!).