Some B2B companies may consider not running Google ads if they achieve good rankings in the organic index. Why buy expensive clicks when the company website is high . A up on the Google search results page thanks to good SEO and valuable content?
The reason for this was researched by
Google in a recent study and is called “Incremental Ad Clicks (IAC)”. This figure indicates the percentage of clicks that are not despite bc data china good ranking replaced by organic clicks when paid search engine advertising is eliminated.
According to Google, the average IAC is a proud 89% and varies from country to country (e.g. Germany: 87%, UK and USA 90%). Based on our own tests . A we can say that the values even vary from industry to industry and the IAC is logically heavily dependent on the ranking and the associated SEO measures.
Incremental Ad Clicks by Position of Organic Search Results
According to Google, significant differences in the level of the IAC are due to the position of a website in the natural search results . If the organic breakthrough with real time bidding also for b2b? entry is in first place, it still captures a full 50% of the clicks that would otherwise have despite good rankingbeen lost due to a lack of AdWords campaigns. If the organic ranking is in positions 2-4, 82% of the possible clicks are already lost. From a placement in fifth place, the . A no longer advertiser” then loses up to an impressive 92% of the possible clicks.
Conclusion: Incremental clicks, regardless global seo work of the amount, are lost with pure SEO measures. These clicks cannot be intercepted by a good despite . A good ranking ranking, which is why placing ads (SEA = search engine advertising) makes sense. Search engine marketing (SEO and SEA) should include ranking optimization and ads . A not only because of the incremental despite good ranking clicks but also to accommodate user habits.