First, you need to come up with an ad, then set a bid and select the channels to place it (manually or let it be done automatically). The ad itself includes three components: a title with a hyperlink, text and a button that you can click to go to the channel, bot or post in the feed. It seems simple. And it really is – using the platform is not difficult at germany whatsapp data all. Advertising in Telegram Ads However, there are still some things to consider.
First of all, you need to pass the channel moderation. If you buy advertising through an intermediary, he must provide permission.
Then you need to top up your advertising account balance. When choosing the first placement method, it is not necessary to top up €1 million right away – the budget can be spread over a year. As for intermediaries, each has its own conditions. Some claim that you can start literally from scratch. Details should be clarified directly with the service.
If in your account settings (you can go there clicking on your avatar) the Edit account info section is not filled in, enter your company information there.
Then go to the main menu of the however the purpose of all this analysis Telegram Ads platform and click Create a new ad.
Next, enter the advertising message. In addition to the title, text and link, you will need to write a name. It will be visible in the advertising account (not shown to users).
You also need to specify:
- Daily views limit per user. You can set how often during the day the user will see your ad (from one to four times);
- CPM rate in Euro. Currently the Advertising in Telegram Ads minimum value is €1.5;
- budget in euro (Current Budget in Euro). It is created by transferring a certain part or the entire budget to a separate ad (there can be several of them). When the budget runs out, the ads will stop showing – you will need to top up your balance;
- token for advertising labeling (Other Information). You need to be given a token by the ORD (advertising data operator). Then you need to enter it in the settings field. When cooperating with intermediaries, some do the labeling themselves. Then this section can be left blank.
You can then click Preview Ad to see how the ad will look.
Important: These are the main parameters for setting up Telegram Ads. Targeting needs to be set up separately.
Options for impressions
Specify the strategy: Target Channels or Target Users.
When selecting Target Channels, you lack data need to set up the settings for the channels in which the ad will be displayed:
- language – for now only Russian can be used;
- topics or specific channels. If topics are used, the messenger will select channels itself (based on the topic of your channel). If specific channels are selected, you will need to add links to them yourself;
- Exceptions for topics and channels. You can specify which channels should not display ads on which topics, or specific channels where ads will not be displayed.
When selecting Target Users, you need to set user parameters:
- the country where they are located. The platform localizes users by IP and can block ads when using bypass services. For now, users from Russia can only add Russia;
- location – currently only cities and regions from Russia are available;
- application language – what language the user uses on their device (any language can be selected);
- interests – the topics of channels to which users are subscribed are taken into account;
- exceptions: topics and specific channels.
Since 2023, the platform will have the ability to target by country and location.
But it is not yet possible to make the settings in the two sections (for users and channels) overlap. You can only choose one targeting method.
Completion of placement
Once all settings are completed, click Create Ad. It will be displayed in the platform’s Personal Account with the In Review subscription.
You need to wait for the ad to be checked. If everything is OK, the Active mark will appear. If the ad does not pass moderation, it will be Declined. You need to open the settings and see what is wrong (there will be explanations with a link to the platform rules).
The main reasons why an ad is rejected are:
- use of the pronoun “you” and the imperative mood. This happens quite often, then the ad is quickly rejected. It is important for the platform to maintain nativeness and not to intrusive advertising;
- using a large number of emoji. Usually, if there is only one icon, the ad will pass the review. But if there are more emoji, the ad may be rejected. This should be taken into account;
- using more than one exclamation mark. If the ad does not work, remove the extra marks, replacing them with a period;
- use of template epithets like “the cheapest” or “this will change you forever”. This can also be attributed to imposition, which the site does not welcome;
- inactive bot in the link. All links must be active and working. The bot must respond correctly to commands. You cannot use bots that immediately transfer to another resource or with which you cannot contact.
However, placing and displaying Telegram ads is not all. It is important that the ad is effective. To evaluate this parameter, analytics must be carried out. This can be done on the platform itself.
Analytics in Telegram Ads
This is a separate section on the platform that allows you to evaluate the effectiveness of advertising at two levels: by account and by a specific ad.
Account Analysis
The platform has a summary table with Advertising in Telegram Ads statistics on various indicators. You can also view all the ads that were launched on the platform, even if they are no longer active. However, there is no way to visualize the data and download the report as a separate file.
However, you can study the graph with reports and the number of subscriptions after the launch of advertising. The graph is located on the Manage budget page, on the statistics tab. It displays statistics for the month. You can break it down by day. This report can also be downloaded.
Advertisement Analysis
You can study the data on a specific advertising message. To do this, you need to open the Info section. It also shows views and subscriptions. This report can also be download.
But the platform does not provide information about the subscribers themselves. Thanks to the breakdown by days, this allows you to analyze the period in which advertising was most effective.
Setting up Telegram Ads is not that difficult. The main thing is to decide on a budget (the purchase method depends on it) and correctly configure all the parameters.
However, if something is wrong, you can always adjust the ad after rejection. But in any case, it is better to do everything correctly from the start. To do this, just carefully follow our instructions and take your time when working on the platform itself. It is better to double-check everything or clarify it several times.