In old management models, the company often had complete power. All communication was controlled by the commercial department and communication was also invariably one-way. In my book The Conversation Manager I already described how communicating in this classic way is almost at its end. Advertisements must be the start of a good conversation and advertisers must participate in the conversation. Dialogue thinking now wins over the broadcasting model.
The conversation company applies this philosophy
A to the entire organization. The company understands the art of dealing with this inverted hierarchy and respecting the power of people inside and outside the company. The management model is based on facilitating both employees and customers in the area of conversations, which have a lot of impact. The goal of this is to realize as many positive and impactful conversations about a company as possible. People, both internal and external, philippines phone number list are the most important source of conversations.
A classic company is reactive and fearful, but a conversation company is proactive and positive. Internal and external conversations are very complementary, employees can make your corporate culture tangible. Everything they do and say shows what a company stands for. Customers talk about their experiences with your company and your products. Both sources of conversation influence public opinion and therefore also the company result. Fortunately, companies are now much more aware of the conversing customer. However, the role of their own employees is still seriously underestimated.
Four types of companies
Boring companies : these are companies that no one talks about, that apparently Internal and external nothing can be said about. If you place your own company in this quadrant, then that is a drama. Fortunately, this type of company does not actually exist, it is what you make of it yourself. Every company has a story. The trick is to (want to) see this story and do something with it.
Proud Companies : Within these companies, employees are the main source of conversation. Companies in increase email deliverability with these 5 email verification tools a niche sector are often in this quadrant. Advertising agencies are a good example of this type of company. Employees are proud cuba leadsof their work, make beautiful case videos of what they do and then distribute them to show their credentials. Managers or owners of advertising agencies are often influential figures who lead the conversation about their company.