Web marketing techniques can be broadly divided into two categories: inbound marketing and outbound marketing.
Inbound marketing is an approach that provides customers with useful web content and information that meets their needs, and is a measure to encourage customers to visit a company’s website (inbound). Outbound marketing is an approach from a company to its customers, such as delivering advertisements and sending direct mail. Below, we will explain the specific marketing methods for each.
Inbound Marketing
SEO
SEO (Search Engine Optimization) is a measure to display your website at the top of search results when customers search for keywords on Google, Yahoo!, etc. Specifically, it involves creating content that matches the search needs of potential customers and physician data designing websites by analyzing search engine evaluation trends.
When customers visit a website, they usually do some kind of keyword search on a search engine, so it is important to find out the keywords and combinations of keywords that potential customers are likely to search for.
LPO (Landing Page Optimization)
Is the optimization of landing pages. In web marketing, a landing 5 best social commerce platforms 2022 page is a page that summarizes the features and strengths of your company’s products in about one page.
For example, when you click on a banner ad on a website, the first thing you see is a landing page. LPO optimizes the catchy copy and images so that potential customers who see it will make a purchase or request information.
SMM
SMM (Social Media Marketing) is marketing that utilizes social media such as Facebook, Twitter, and Instagram. It is characterized by conducting conversations on company accounts and user-participation campaigns.
In SMM, it is important to utilize
the interactivity of SNS to communicate with customers and increase their desire to purchase. Since one-way distribution from your own company account is unlikely to be effective, prepare content that can create an opening for communication with your target demographic.
Outbound Marketing
Pay-per-click advertising
Listing ads are ads that appear at the top of search results on hin directory sites like Google and Yahoo!. They are also called “search-linked ads” because they only appear when a specific keyword is searched for. Companies choose keywords that are highly relevant to their company.