News from the world of digital

• The accuracy of AI language models increased from 30% to 75%
  • According to Stanford University’s latest report on the state of artificial intelligence, the accuracy of language models has increased from 30% to over 75% in just three years. That’s impressive, but also a little unsettling. You can find more statistics here .

• Amazon joins the AI ​​club
  • Amazon has introduced Bedrock, a new API for AWS (Amazon Web Services) that allows developers to use and customize generative AI tools. This is something we’ve been waiting for for a while.

• How to compete with ChatGPT? One option is open-source
  • StabilityAI, the creators of Stable Diffusion, has open-sourced its StableLM , a collection of AI language models capable of generating code and text. A good attempt to compete with established models like OpenAI’s ChatGPT and Google’s LaMDA. A little more competition in the market never hurts. At least for us, the customers.

Social networks

Twitter

• How to maximize your reach on Twitter ? Now with a blue or gold badge
  • Elon Musk has confirmed that israel phone number list tweets from verified users will now be prioritized in the “For You” feed. Being part of this exclusive group of 0.26% of Twitter users will give you more visibility and interaction.

• You can really get into a fight on Twitter
  • That is, if you have the aforementioned Blue or Gold badge. Twitter recently expanded tweet capacity to 10,000 characters for Blue subscribers, encouraging more extensive content on the platform that is likely to prevent users from switching to competitors like Substack.

• And thirdly: Do you want to advertise on Twitter? For subscribers only…
  • Paying for the ability to pay for ads feels like double taxation. It’s a reality on Twitter. Twitter recently announced that advertisers must sign up for Twitter Blue or become a verified organization to run ads. That means paying $8 per month or $84 per year.

• The meta has quietly reduced location targeting options
  • Without any warning, Meta lumped together people who “live in” and “recently visited” a given location without the ability to separate them and target them individually. An unpleasant development that will likely waste your budget on people who are irrelevant to your product or service.

• Put up to 5 URL links in your Instagram caption
  • Instagram, based on many the purpose of web marketing requests, now allows users to include up to five links on their profiles.

• Check your April ad spend in Meta Business Manager
  • Unfortunately, a glitch in the ad delivery system for some ad accounts caused a significant increase in spending above the limit. Meta should probably refund everyone who was affected, so be sure to check.

Marketing statistics

• Nearly 40% of US adults have tried at least one generative AI tool
  • … such as ChatGPT. And Europe won’t be far behind. Have you tried it yet? We test it on a daily basis.

• Digital advertising revenue grew despite predictions in 2022
  • Despite forecasts of a slowdown in growth in 2022, digital advertising revenue grew by 10.8% to $209 billion.

• The number of active Spotify and Meta users is growing
  • Spotify saw a 22% year-over-year phone number list increase in monthly active users , as it reported in.
  • Meta wasn’t far behind. Its Q1 report revealed a 4% year-over-year increase in daily users and a 2% increase in monthly active users. Additionally, in-app ad impressions grew 26% year-over-year, while cost per ad fell 17%.

• Podcasts are trendy
  • In 2022, 50% of Americans listened to podcasts , with a fifth of them tuning in daily. Furthermore, a third of listeners were trying to make lifestyle changes based on podcast content, making them a very attractive audience for advertising. And again, Europe won’t be far behind.
• Creativity matters. A lot! Here are the key findings of a report by Yahoo and Magna Media
  • The quality of creative contributes 56% to purchase intent.
  • Infomercial ads increase creative retention by 32%.
  • Quality creative increases ad memorability by 23%.
  • And ads with people, product visuals, or bold logos increase memorability by 20%.