We can say, with complete certainty, that Earned Media is one of those fundamental concepts that any Digital Marketing plan must consider , with the aim of generating sufficient Brand Awareness in the audience and, consequently, gaining ground in the markets.
What is Earned Media?
In short, Earned Media are those channels, spain phone number data media or platforms that are not part of your business or company , but that, with good practices, you manage to influence them so much that you become part of them.
In other words, it is all the organic exposure of your brand , whether through a viral event or through the satisfaction and recommendation of your customers.
Two simple examples to visualize it
Let’s say that, after a well-planned Content Marketing strategy , you start creating very interesting materials about sustainability.
In this case, perhaps a news outlet will never notice you, but media outlets focused on renewable energy, recycling, among others, will , which will cause them to write about those methods and you will get Earned Media.
Differences between Earned Media, Paid Media and Owned Media
None of these three concepts is independent social media provide a link to the outside world or opposed to another; in fact, to take advantage of a digital strategy today you have to know how to integrate them very well.
Paid Media
On the other hand, Paid Media is material or europe email c ontent that is present in other spaces independent of your brand, but through payments . That is, you decided to advertise there, investing resources from your brand.
How to integrate these three types of strategies?
First of all, it is always important to keep in mind that Earned, Paid and Owned Media strategies have a lot to do with timing , that is, choosing the right time and place for them to give results.
However, it is prudent to consider certain general key aspects, for example:
have Owned Media and take care of it, because in these times not using the website, blog romotional channels does not make sense;
- develop paid promotion strategies where you attract more users to your site, for example, landing pages, Ads or affiliate programs;
- prioritize organic work on social media and blogs to complement paid media and, thus, boost word of mouth, an essential platform for Earned Media.
easy task, but with focused work in these three areas you can achieve enough notoriety to attract potential clients on several fronts and win them over with what you have to offer.
Now, let’s talk a little about the opportunities that