Good content is not enough to run a successful blog. SEO techniques need to be applied to get more traffic.
Optimizing content for search engines is a challenge that never ends. With algorithms that change all the time, SEO work needs to be continuous and based on tracking.
When it comes to creating content and ghana phone number data managing it on the web, some essential details need to be considered to achieve the best results.
This post will show the 15 SEO techniques that will drive more traffic to your blog.
Keep reading and check it out!
- 1. Create evergreen content
- 2. Use videos in your posts
- 3. Invite experts and influencers to email marketing: the importance of timing it right contribute to your content
- 4. Update old blog posts
- 5. Create benefit-focused content
- 6. Perform a technical SEO audit on your blog
- 7. Search for keywords on Reddit
- 8. Use titles that generate interest
- 9. Link to websites with authority
- 10. Create review content
- 11. Adapt the content to mobile
- 12. Optimize for voice search
- 13. Write long descriptions on YouTube videos
- 14. Get local search traffic
- 15. Create content with more than 500 words
1. Create evergreen content
Evergreen content is those that will always be lack data interesting for the reader. They are timeless since they address SEO techniques topics that are constantly searched by users.
Thus, these types of posts will always receive high traffic volumes. This means that the more of them you have in your strategy, the better the blog will perform, in general.
There are some more usual evergreen content formats that you can use with several topics. They are:
- products or software pros and cons;
- case studies;
- checklists;
- market statistics (these need to have the numbers updated at least annually);
- “how to” content;
- beginner’s guides.
Considering the positive impacts evergreen content can bring to your blog, it is recommended to keep searching for new topics that SEO techniques may be timeless to your audience.
2. Use videos in your posts
By 2022, videos will be 82% of all web traffic. Undoubtedly, there is a lot of demand for this media format, and that is why Google ranks content with video higher than content without it.
Some statistics can help to understand how videos can drive more traffic to your blog:
- with videos, your content is 53 times more likely to appear on the first page of Google results;
- 81% of companies use video content as part of their marketing strategies;
- videos increase organic traffic to a website by 157%;
- users spend 2.6x more time on pages that have videos compared to those that do not.
Search engine algorithms are SEO techniques programmed to deliver to the public exactly what their browsing habits show they prefer.
In this way, your blog can take advantage of this as long as videos are part of your strategy. This way, your posts will be more easily found and will generate more traffic to your blog.
3. Invite experts and influencers to contribute to your content
Influencer Marketing has an increasing impact on how audiences perceive brands.
That’s why it is a good strategy to count on these people to offer their knowledge and opinions about a specific subject in the content you want to create.
Besides well-known influencers, it is also important to count on experts, mainly if the subject in question is more technical.
Whether it’s a video or a blog post, promote the content, always reinforcing that specialists will participate by providing opinions and knowledge.
Always use titles like:
- “More leads for your business: 5 experts give valuable tips on how to achieve this”.
- “How to dress well with basic clothes: we invite 3 fashion influencers to share their tips”.
Relevant individuals to a segment can drive more traffic to content simply because they are seen as a reference by the audience.
4. Update old blog posts
Old posts can still earn good positions in Google SERP.
Updating content is one of the easiest ways to get well-ranked posts without starting from scratch.
A good practice is always to produce more evergreen content than news content. That’s because evergreen pieces last longer, are always relevant to the public, and you can update them whenever you have more information on the subject.
. You can also add visual content to the piece, like videos, infographics, images, etc.
When updating posts, you take advantage of content that already has authority on the web, which means a high potential to generate more traffic.