User Generated Content Influencers, celebrities or loyal users: many companies are experiencing the good results of the growth of user -generated content (or UCG) on social media.
The trend in 2019 is for this to grow even more. One of the reasons is the change brought about by the new Facebook Insights for Business. Everything indicates that organic reach will experience a new decline – with numbers even lower than those previously recorded.
Proof of this is in a recent report from Adobe Digital
One of the findings is that digital advertising costs User Generated Content are rising five times faster than inflation rates in the US.
Reaching your target audience is becoming increasingly complex, competitive and expensive. So how can your business stand out from the crowd?
One way to get closer to organic reach is through social proof
By relying on customers and their followers, brands will be able to achieve the expected results in their strategy more efficiently.
One of the best ways to boost social iran telegram data proof is through user-generated content.
That’s why we’ve brought you this article today. We want to help you and your business turn your customers into advocates through user-generated content.
But what exactly is user-generated content?
UCG is defined as any type of content continue learning about modern marketing that has been created and made available by unpaid contributors – or, to use a clearer term, fans of the brand.
It can be done in a variety of formats: photos, videos, testimonials, tweets, blog posts, and more. In short, it’s the act of users promoting a brand – not the brand itself.
Four Reasons Why User-Generated Content Works
The days of one-way communication be numbers between brands and consumers are a thing of the past.
Today’s consumers are more connected and empowered than ever before – and their online conversations are helping to shape many strategic decisions for brands.
How brands choose to engage with their audience can be the difference between a loyal customer and a lost opportunity.
Consumers have made it clear that they want authentic
Original content from real people. Officially, in fact: An Adweek survey found that 85% of consumers consider user-generated content to be more influential than any form of content produced by brands.
From luxury brands to startups, companies of all sizes and marketing budgets are using user-generated content (UGC) to create innovative, memorable campaigns that resonate with audiences in a new way.
So what makes UGC so appealing to brands and consumers?
And why should your marketing team try this strategy?
Here are three of the main reasons why user-generated content works:
1) UGC brings more authenticity
Creating high-quality content is essential for a good integrated digital marketing strategy.
But eventually, a home-made video posted by a user on YouTube can actually convert more and better than a million-dollar advertising campaign. This is because, for today’s consumers, authenticity is much more important than a professionally produced over-the-top.
As one study found, 60% of consumers say user-generated content is the most authentic form of content.