What are the advantages Now that you know what geomarketing is, let’s explore the advantages of this resource in creating marketing campaigns. Let’s see!
Target audience segmentation
The first benefit on our list is the increased ability to segment your target audience. This is very much related to digital marketing in general.
If we compare digital marketing with offline marketing, we see that one of the benefits is directing resources to users who are genuinely What are the advantages interested in the solutions presented. In offline marketing, when you invest in a billboard, for example, you end up reaching only people who pass by the location and who may not necessarily become customers of the company.
In digital marketing, this takes a different form
Advertising campaigns are customizable. You define the characteristics of your audience, that is, who you want the ad to appear to.
The more segmented it is, the greater the potential for the target to become a customer. Of course, you can’t overdo this segmentation, otherwise you’ll end up limiting the results .
User location is an important piece of information in this strategy!
Greater user engagement
By generating more personalized ads, the lebanon telegram data chance of generating engagement, that is, of the person What are the advantages interacting with that marketing piece, increases.
Imagine that a travel agency wants to create ads for leisure options within a short distance
It doesn’t make sense to send day trip it provokes an emotional response options in the southern region of the country to people in the Northeast. In this case, engagement would be low.
However, if the location of users is taken into account, showing leisure options that are just a few kilometers away from these people, engagement will certainly be greater and so will sales results.
Increased Return on Investment (ROI)
A consequence of the two benefits listed be numbers above is the increase in a very important performance indicator : ROI (Return On Investment).
This indicator takes into account the total amount spent on a given action and how much return it generated in revenue. The higher the ROI, the more interesting the strategy.
To make things clear, let’s create an example
Imagine that your company invested R$200 in a Facebook post, using the users’ location to define the target audience. This attracted 10 new customers, and the average sale to these customers was R$100. So, let’s calculate the ROI:
In other words, the return on this action was 4 times the cost of the investment
We can multiply this result by 100 to find the value as a percentage. Thus, the strategy created in the example had a return of 400% of the total invested.
However, let’s consider the same scenario, but the location of the users was not used in the segmentation. The result, then, was the investment of the same R$200, but only 2 customers were converted, maintaining the sale of R$100 per customer. In this case:
So, in this other case, the stock did not show a profit.