Marketing is a set of strategies and activities to reach, attract and persuade customers to buy products or services. It includes various methods such as television advertising, newspaper advertising, event organization, brand sponsorship, direct marketing and many other traditional forms. The goal of marketing is to build brand awareness, increase sales and create long-term relationships with customers.
Meanwhile, Digital Marketing is a branch of marketing
Operates entirely in the digital environment. It includes b2b email list forms such as SEO (search engine optimization), PPC (pay-per-click) advertising, social media marketing, email marketing, content marketing and many other online channels. Digital Marketing takes advantage of data, technology and online platforms to target more accurately, measure effectiveness quickly and optimize strategies in real time.
One of the key differences between Traditional Marketing and Digital Marketing is the way to reach customers . Traditional Marketing is often mass how to fix “dynamic lock not working” issue in windows 11 reaching a large number of consumers but difficult to measure the effectiveness accurately. In contrast, Digital Marketing helps businesses personalize messages, targeting potential customers based on behavior, interests and user data.
In short, Digital Marketing is a part of Marketing
Advantage of the power of digital technology to optimize efficiency and the ability to reach customers more flexibly and accurately. In the digital age, Digital Marketing plays an increasingly important role in the business strategy of enterprises.
The Diploma in Marketing is designed to provide students with the knowledge and skills needed to work in the Marketing field. The content of the program may vary depending on the university, but will generally include the following subjects:
3.1. Basic knowledge of Marketing
Marketing Principles: Introduces basic concepts of Marketing, Marketing strategies, Marketing tools.
Market Research: Guide to collecting and analyzing mobile database market data, assessing consumer trends, and analyzing competitors.
Consumer Behavior: The study of factors influencing consumer purchasing decisions.
3.2. In-depth knowledge of Marketing
Strategic Marketing: Strategic Marketing Planning, Building Competitive Advantage, Brand Positioning.
Digital Marketing: SEO, SEM, social media marketing, email marketing, content marketing, web data analysis.