Once the list is complete, simply integrate the elements into the map, organizing them intuitively. As we detail the marketing processes, it is interesting to create paths or groups according to the stages or functions of the area.
In the example below created by Uberflip, the tools russia phone number data were grouped according to the different activities present in a Digital Marketing operation: creation, distribution, experience and insights. Check it out:
Bitly, for its part, created a framework
focused on customer experience and chose to centralize all marketing technologies in its data management platform (DMP).
Various information such as traffic type, link management and tags (scripts for tracking pages) are also illustrated on the map.
With a little creativity, it is possible to go even further, as in the following model created by John Schott. In this example, the tools are grouped according to their stage in the marketing cycle.
A very good model is also that of the
technology giant Cisco, which since 2017 has been disseminating the visualization of its set of tools worldwide through The Stackie Awards , an exclusive award for Marketing Stacks.
In this piece, in addition to the whole idea of illustrating the customer journey , the company also chose to personalize it even more and include its region of origin , identified by Golden Gate in San Francisco, in the United States as a context.
Regardless of the layout adopted in your wrong reasons for starting a community map, it is important to gather certain essential information and have it available, even if it is not shown in the final image.
Thus, for each of the processes illustrated, we must ask ourselves:
- What is the process?
- What are the steps in this process?
- Who is responsible for this work?
- What technology (and tool) is used?
- What actions should be taken (tool roles and team tasks)?
Keep your map up to date
What’s interesting is that, once your different europe email versions are documented, your maps can present the technological evolution of your business , as Brinker’s Marketing Technology Landscape, mentioned in the first topic of the article, demonstrated with the MarTech market.
is to increase the accuracy and quality of decision making.
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