Watch the presentation by Carla Vliex
Stef Verf: What should a successful social intranet meet?
Stef Verf, owner of Illumion, discusses the principles of a good social intranet in a short session. According to Verf, a good social intranet ensures that talents and knowledge within organizations are discovered that are not yet known. He lists the differences between a traditional and a social intranet:
Traditional intranet – Social intranet
Menu-driven – Associative
Sender-oriented (editorial staff determines what is important) – Participant-oriented
Users come and get – Participants bring and get
Contains documents – Contains knowledge and documents
Exists alongside your work – It is your work.
Is about content – Is about context
“Power to” the editorial staff – “Power to the people”
According to Verf, a traditional intranet is comparable to a pile of documents with a group of people (the organization) around it. Within that environment, you have to search endlessly for the documents that are stored somewhere. In a social intranet, it does not matter where that knowledge is located; the social intranet shows you all the knowledge based on your interests. In addition, according to Verf, it is not about the documents themselves. It is not the documents that are important, but much more relevant is how the document was created: the context. Who were the authors, who was the guatemala phone number list specialist, influencer and facilitator during the creation of this knowledge? According to Verf, that information is much more relevant to employees. Context is what determines whether the content has value. A social intranet keeps track of who added which context to which information.
Watch Stef Verf’s presentation
A online community consultant from England. Millington starts with an inspiring story about a client who had no less than 4 million dollars available to develop an online community. The organization invested tons of technology, copywriters, advertising and PR, but the community never got off the ground. According to Millington, the success or failure of a community has everything to do with the intentions of the organization. According to Millington, an online community is an environment in which a group of people with the same interests interact with each other. And not so much with the organization that started the . Wrong reasons for community. And that is where things often go wrong.
New customers: why do you want to talk about a brand/product you don’t know yet?
Increase findability in search engines (SEO)
Sales & PR: people want to connect with each other first and foremost, not so much with your product or organization.
Short-term thinking: An authentic community takes much more than 3-6 months to develop.
Examples of failed communities according to Millington are: Generation BENZ by Mercedes Benz, MetroTwin jiangsu mobile phone number list by British Airways, Virgin Media Pioneers by Virgin and Sprite Yard by Coca-Cola Company (no longer online). In all these brand communities, sales and ‘ the relationship between web marketing and seo brand engagement’ were central. And not facilitating a group of people with shared interests. In other words: the egoism of the facilitator is an absolute #fail.