Getting the reader’s attention is not an easy task. There is a lot of content available on the Internet, which means a war being waged for each person’s attention.
In this sense, it is interesting to ask: how to gain the reader’s loyalty? How to apply resources in a way that ensures better experiences and greater return for companies?
The answer begins to be formulated when we greece phone number data carefully look at the definition of “loyalty”. In this way, it is possible to start discussing how to improve results and retain visitors on the website.
With a better understanding of loyalty and knowing who that reader really is, companies can optimize their Content Marketing to offer value and engage strategies and best practices for product recommendations: how to improve your e-commerce performance people towards the buying decision.
This article will discuss what it means Reader loyalty to build loyalty and provide some awesome tips on how to achieve this result.
Here, you will see:
- What does it mean to build loyalty in a reader?
- Why are these readers so important in a content strategy?
- What are the 7 major tactics to enable readers’ loyalty?
- Why is it important to monitor these users?
Keep on reading!
What does it mean to build loyalty in a reader?
Let’s start from the definition: what does building reader loyalty really mean?
Intuitively, it comes to our mind that this means lack data ensuring that someone returns to the texts we produce.
This answer is correct, but to limit Reader loyalty the definition of fidelity to this would be to oversimplify the question. In order for companies to reach this level, they need to understand better what building loyalty in the reader is all about.
We have already said that even when trying to define it, it is not an easy task. After all, a consumer’s behavior today is drastically Reader loyalty different from what it was, precisely because it is in its 4.0 phase.
Besides, users behave unexpectedly and distinctly, making it hard even to trace a journey in some cases.
Despite the challenges, some insights help clarify how it is possible to reach a high degree of loyalty.
So let’s start with a study. Data from Smartocto indicates that a loyal reader is the one who:
- reads five times more than average users in a given month;
- visits the company’s website four times more than average readers in a month;
- in one session, consumes 29% more than the average reader.
In other words, they read more, always come back, and stay on articles for longer in a single visit. They consume more in terms of quantity and pay full attention to what you say. But what can you do to make these people behave this way?
Optimize the experience
First, a remarkable experience. An experience that makes people remember your site after their first visit is already enough to facilitate loyalty.
To generate this impression, companies need to speak the same language that customers use. This includes using their tone of voice while maintaining the brand’s identity.
Good content makes the reader the protagonist of the text. Even if it is not a story, the visitor starts to enter that universe and imagine themselves as part of that. They feel special and understand that it was produced with special care, precisely to help them.
Personalize the communication
Sometimes, the article is so personalized for the person reading that they feel touched. This is because you explore their pains and desires and create a friendly environment to present solutions.
In the introduction, they feel that someone understands them. In development, they learn a little more about the subject of interest. Finally, in conclusion, they get to know some practical ways to deal with their problem.
Treat the reader as a human being.
In this sense, it is necessary to understand the reader as a human being, with values, desires, tensions, and things that keep them awake at night.
The opposite is to treat them only as a buyer, which is not recommended.
By humanizing the user, companies can generate an intimate and deep connection, seeking to present a consultative and directed voice.
Thus, when you develop a strong strategy, full of texts with these characteristics, it is easy to reach the reader’s heart, make them read more, and build loyalty.
Besides, the reader stays longer on the website and feels obliged to share with other people because they really see value in the content.