In a context where the customer journey unfolds seamlessly between the online and offline worlds, with consumers who, as a result, increasingly experience a continuum between digital and physical ( onlife ), retail is preserving its centrality and preparing for the new challenges imposed by digital evolution, including the use of solutions and strategies based on artificial intelligence .
Faced with an increasingly bosnia and herzegovina phone number data demanding, aware and informed consumer, looking for increasingly personalized, immersive, but above all coherent and fluid shopping experiences, the retailer cannot make a mistake. The latter must know how to meet expectations , do so in an agile and efficient manner, by offering valuable experiences while fully respecting confidentiality .
Faced with these major key questions to evaluate speech analytics software challenges, artificial intelligence can really make a difference by offering significant opportunities that must be seized, by implementing the right approach.
According to the report “The Economic Potential of Generative AI: The Next Productivity Frontier” written by McKinsey, the adoption of AI solutions and generative AI, in particular, could generate value for the distribution sector by increasing productivity by up to 2% of annual turnover. An opportunity not to be underestimated, therefore, but from what challenges?
Let’s find out together.
Retail of the future: innovation, personalization, efficiency
To better understand the bf leads challenges facing retailers, let’s analyze the context based on the data published in a study by the BVA Doxa and Salesforce Observatory on retail trends in Italy, now in its third edition, “Retail Evolution”, carried out in April 2024 with a sample of over a thousand consumers.
Over 68% of Italian consumers say they are more demanding than in the past , and this requirement no longer concerns only product-related aspects (e.g. cost, features, convenience), but the entire purchasing experience . 50% of consumers surveyed expect the purchasing process to be simple and fluid, 49% of them say they appreciate innovative digital services and the personalization of services plays an increasingly crucial role, appreciated by over 47% of respondents.
Consumers are looking for the product experience above all else and prefer to buy from brands that value relationships. From the personalization of offers and communications to advice on purchase: each retailer must know how to get closer to the consumer, offering consistent experiences across channels that allow the latter to think and feel comfortable. With tastes and preferences changing rapidly, it is important that retailers are able to intercept trends, but also emotions, by always offering attractive and useful experiences.
Let’s also not forget that consumer expectations are now heavily influenced by comparisons with global brands and players: Amazon’s fast delivery times are a perfect example, as are the level of efficiency of customer support services from other major players.
These expectations are also reflected at the point of sale, where there is increasing demand for efficiency, product availability within short lead times, and effective and efficient support services.