The countdown to the long Black Friday and Cyber Monday weekend has begun. This year, Black Friday weekend begins on November 29 and runs through Cyber Monday on December 2.
In a few days, online stores and shops will be flooded with promotions and discounts for consumers who have been looking for the best deal for some time now.
Email marketing campaigns, ADS kuwait phone number data ads, social media activities, in-store engagement : there are so many channels and tools to implement to win Black Friday and Cyber Monday marketing strategies , but there are two key areas that are essential to stay focused on, profiling and personalization .
Despite the certainly unfavorable economic context, this year again, forecasts for Black Friday and Cyber Monday purchases tell us that they will continue to grow and will not stop.
An increase in average how it works, ad settings spending is also expected for Black Friday 2024. As we know, many consumers show a higher purchase intention than at other times of the year.
A greater willingness to spend, but not only that: in fact, on this Black Friday 2024, new technologies applied to the sales process and especially artificial intelligence will play a crucial role.
Great deals, but also enriching and valuable customer experiences: even on Black Friday and Cyber Monday, consumers are not giving up on personalized browsing, purchasing and engagement experiences , and one in two customers hopes that artificial intelligence will help brands get there.
Black Friday Marketing Strategies 2024: Pre- and Post-Black Friday Profiling and the Importance of First-Party Data
The most anticipated shopping bf leads weekend of the year, in fact, is only the first appointment of a truly intense period that will then continue with the Christmas sales.
In reality, the periods of great promotions, for both stores and the e-commerce sector, are increasingly dilated, which is why it is essential to think about Black Friday marketing strategies and activities that continue over time and allow you to make the most of the great wealth that every brand and company can boast of, namely data and information about users and customers .
First-party data such as personal data, information on tastes and interests, purchasing habits and frequency, browsing behavior and much more: online and offline, there is a lot of data that real and potential customers release in their interaction with the brand and its products/services.
This data, if collected and made available and accessible, allows the creation of comprehensive and real-time updated user profiles, a single view of the customer of each individual member of their audience, no longer plausible, but real!
It is on this data that advanced and dynamic profiling and segmentation activities are implemented, the basis of marketing strategies to personalize the customer experience .