Company wants to see Set specific user-generated content goals
Just like any other content strategy, your user-generated content plan needs to have specific goals and guidelines to work at its best.
According to SEMrush , 86% of businesses have experimented with user-generated content – but few actually have a strategy for that content.
User-generated content can sometimes start conversations
That engage many users, increase company wants to see engagement, and build trust. But if used the wrong way, this content will make your followers pack up and leave.
That’s why your company needs to – as with any type of marketing campaign – create goals. Here are some of the most commonly used metrics when measuring the results of applying user-generated content:
Increased brand engagement :
Everyone wants more likes, but setting engagement as a goal during UGC campaigns is strategic. Influencers tend to stimulate israel telegram data conversation with their content.
Seeing more comments, likes, and mentions of your channels are signs of success;
Increased conversion rates : Need some compelling arguments to support your prospects’ purchasing decisions?
User-generated content has the power to help those consumers
Who are still on the fence about your product.
If your company is in a competitive industry (like B2B ), users will be doing their research.
Make it a priority to increase present data in a simple and understandable way conversions with reviews, unboxing views, and social media takeovers for your campaign;
Building brand trust : Another commonly used metric is simply getting people to trust your company.
Whether your company has had a bad customer company wants to see experience or is just starting out, building brand awareness through trust is a big goal. So how do you measure this?
User-generated content establishes credibility
With consumers, so track keywords or be numbers phrases that are commonly associated with your brand.
Then, track and measure to see if people are giving you more positive feedback on social or even reviews.
Educate users : Start by tracking common questions and concerns about your business on social media. As you listen to conversations, assess whether the same questions are being asked before and after your UGC campaign;
Optimize your content creation resources :
If your team needs more social content, UGC can help save you a lot of time. By aggregating hashtags, comments, and photos, you can save time in the creation process.
Be clear and specific about the types of content that best align with your brand.
Without a clear goal and ask to your audience, your company could confuse users or get a ton of content that doesn’t apply to your strategy.
Try to be as specific as possible with the brand’s rules and regulations regarding user-generated content.
If you want people to send you content, they company wants to see will more than likely do so. But how much of that is useful if you haven’t clearly stated what you want?
It’s also important to stay focused. If you want a specific style of content, don’t revise or change your plans after a few days.
Getting people to share user-generated content with your brand takes time. By rushing the process, you could end up creating a negative experience.
Also make sure to check the hashtags and their guidelines to leave little room for error.
Choose a user-generated content type
There are several ways you can apply user-generated content to your marketing strategy.
A popular way to generate content is to use campaign hashtags. A good example of this was fitness influencer Gabriela Pugliesi and her hashtag # geraçãopugliesi .
Even if your ultimate goal is to promote your brand, you can do so simply by using a beautiful photo related to your brand. This type of content drives users to follow, engage, and submit content further.
Building awareness on your social channels will
Not only better direct people to your products or services, but it will also showcase your brand personality.
Focus on the Community Aspect and Collaborate
The best thing about user-generated content is that it usually already stimulates engagement. People feel more comfortable sharing their experiences in the comments as well.
This means your company needs to focus on building its community. As a “community manager,” your company needs to create a brand persona and connect customers and advocates.
User-generated content gives you the chance to connect with new people through conversation. Its goal is to build credibility.