Negative wordscut off non-targeted traffic. Regularly analyze search queries and add inappropriate ones to negative keywords. This will increase CTR and reduce costs on non-targeted clicks.
Examples of negative keywords cambodia whatsapp data for a new shoe store: Contextual Advertising Audit “used”, “second hand”, “repair”.
Finding new keywords
Finding new keywords expands your opportunities. Use keyword planning tools, analyze competitors’ queries, study search suggestions. Update the list regularly to cover new trends and audience needs.
Ad rating
The effectiveness of contextual ranking charts are similar to category advertising largely depends on the quality of the advertisements. Well-written texts attract the attention of the target audience and increase the likelihood of conversion. When evaluating advertisements, several key aspects should be taken into account.
Keyword Matching
Ad text should accurately reflect the keywords lack data of the group. For “buy iPhone 13 Pro,” use “iPhone 13 Pro in stock. Fast delivery” instead of generic phrases.
Unique selling proposition (USP)
Highlight your offer. “The only official dealer” or “free delivery in 2 hours” are examples of effective USPs.
Calls to Action (CTAs)
Contextual Advertising Audit: Contextual Advertising Audit Step-by-Step Guide – Image 6
Use motivating CTAs. “Buy now for 10% off” encourages immediate action.
Ad extensions
Use clarifications, Contextual Advertising Audit descriptions, phone numbers and additional links to increase the information content.
Conduct A/B testing and analyze CTR and conversions to optimize ads. Monitor literacy and compliance with advertising systems.
Landing Page Analysis
The success of an advertising campaign largely depends on the quality of landing pages. An effective landing page not only meets user expectations, but also encourages them to take the target action. Let’s consider the key aspects of landing page analysis.